In this session...
The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.
What You'll Learn from This Session...
- Discover how a leading brand has achieved marked results by using MTA audiences to buy media
- Explore the possibilities of audiences who are most likely to respond to media and how that drives superior revenue incrementality
- Learn how to build an end-to-end system of measurement and media activation
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By The Numbers