In this session...
The modern professional is the key decision maker for both business and consumer purchases. Yet they are the hardest to reach as they’re spending more time out of the home and at the office than ever before. So how do you tap into the spending power of this valuable, hard-to-reach audience along their actual consumer journey? In this talk, Captivate’s CMO Scott Marden will discuss how to engage the modern professional in a consumer mindset and utilizing the workplace to effectively influence brand preference, consideration and intent.
