In this session...
The stories brands tell today are just as simple and human as they were back when Bill Bernbach started the Creative Revolution. The only real difference is the way we’re sharing those stories. Join Ari Weiss, Chief Creative Officer of DDB North America, and Lindsay Stein, Editor of Campaign U.S., as they explore what it means to be an effective modern storyteller.
What You'll Learn from This Session...
- How to most creatively and effectively tell stories for your brands
- What relevance storytelling, in the traditional sense, has for brands and agencies today
- How to adapt the fundamentals of creativity for today’s marketplace and platforms
Story Crafters