Events: New York 2018 | Calendar / Advertising Week

9:30 ^AM

Story Crafters Storytelling BE AFRAID. BE VERY AFRAID. BUT DO IT.

Twitter Stage

In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.

Fernando Machado Global CMO, Burger King

Fernando Machado

10:30 ^AM

Story Crafters Storytelling Times Have Changed. Great Storytelling Hasn’t.

Twitter Stage

The stories brands tell today are just as simple and human as they were back when Bill Bernbach started the Creative Revolution. The only real difference is the way we’re sharing those stories. Join Ari Weiss, Chief Creative Officer of DDB North America, and Lindsay Stein, Editor of Campaign U.S., as they explore what it means to be an effective modern storyteller.

Ari Weiss Chief Creative Officer, North America, DDB

Lindsay Stein U.S. Editor, Campaign

Ari Weiss

Lindsay Stein

11:30 ^AM

Story Crafters Storytelling What Brands Must do to Engage Today's Conscious Consumers

Twitter Stage

From undergoing a digital renaissance, to investing in new ways to successfully tell engaging stories, B2C brands are continuing to transform in a world of digitally savvy consumers. This panel will dive deep into how the likes of Loreal, COTY and more are evolving in order to align with conscious consumers who seek out authenticity, and how they – from legacy brands to the newcomers – are investing in innovative branded content technology that aligns with their audience’s beliefs and today’s consumption habits.

Kerry Flynn Marketing Reporter, Digiday

Sivonne D. Vice President of Marketing, L'Oréal USA

Cheryl Dixon Vice President, Communications & Public Relations, COTY

Kate Santore Content Excellence Lead, Coca-Cola

Shachar Orren Chief Storytelling Officer, Playbuzz

Kerry Flynn

Sivonne D.

12:30 ^PM

Story Crafters Storytelling Data Inspired Storytelling - How Brands Are Using Data and Artificial Intelligence to Enhance Their Storytelling

Twitter Stage

Boston Consulting Group estimates that marketers will spend more than $25 billion on branded digital video content in 2019. As impactful digital shifts to video, agencies, media executives, and marketers recognize that crafting compelling narratives requires both deft creative skills as well as real-time audience insights. Industry executives will discuss how data can be used to inspire new storytelling strategies to engage target audiences.

Erin "Mack" McKelvey Managing Partner, CEO, SalientMG

Michael Avon Founder & CEO, ICX Media

Laura Lang Founder and Managing Director, Narragansett Ventures

Aaron Lubin Producer/Partner, MRG Productions

Jim Mollica SVP, Global Digital, Under Armour

Erin "Mack" McKelvey

Michael Avon

1:30 ^PM

Story Crafters Storytelling Storytelling that sells

Twitter Stage

At Nestle, the only stories worth telling are the ones that drive consumer action and influence purchase behavior. Learn how Nestle harnesses the power of their audiences to elevate their brand stories - and how Nestle USA is working to drive innovation, and results, at this 150-year old company.

Matt Derella Global Vice President, Customers, Twitter

Chris Padgett Vice President – Marketing/Head of Digital, Nestle USA

Matt Derella

Chris Padgett

2:20 ^PM

Storytelling Discover Talk: Love at First Sight

Twitter Stage

It's never been harder to earn attention: there's more content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content to create "love at first sight" - an instantaneous connection with the consumers you care most about. This talk will help you better understand how to design content for the feed through a combination of creative craft and social talent.

Stacy Minero Head of Content Creation, Twitter

Stacy Minero

2:30 ^PM

Story Crafters Storytelling Wired Brand Storytellers

Twitter Stage

Masters of brand storytelling share their tried and true methods for getting key messages across in an authentic and creative way.

Kim Kelleher Chief Business Officer, GQ, GQ Style, WIRED Media Group, Pitchfork, Golf Digest, Condé Nast

Stephanie McMahon Chief Brand Officer , WWE

Maria Pousa Chief Marketing Officer, Integral Ad Science

Dario Spina Chief Marketing Officer, Viacom Velocity

Susan Vobejda Chief Marketing Officer, The Trade Desk

Kim Kelleher

Stephanie McMahon

3:30 ^PM

Story Crafters Storytelling How Audio is Changing the Way We Tell Stories

Twitter Stage

It started as an experiment. When “The Daily” podcast debuted last year, The New York Times never expected it be downloaded over a million times every day. Audiences are embracing audio now more than ever before, which means that content producers have a new storytelling format to create for. But with no visuals to work with, what does compelling audio storytelling look like--or better yet, sound like?

Laura Correnti EVP, Managing Director, Media, Giant Spoon

Lisa Tobin Executive Producer, Audio, The New York Times

Nicholas Quah Founder and Editor, Hot Pod Media

Sebastian Tomich Global Head of Advertising and Marketing Solutions, The New York Times

Laura Correnti

Lisa Tobin

4:30 ^PM

Story Crafters Storytelling Marvel and the Power of Podcast Storytelling for Brands

Twitter Stage

In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, Wolverine: The Long Night on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life.

Chris Bannon Chief Content Officer, Stitcher

Daniel Fink Executive Director, Business Development & Producer, Marvel Entertainment

Max Willens Reporter, Digiday

Amy Fitzgibbons CMO, Stitcher

Chris Bannon

Daniel Fink

5:30 ^PM

Story Crafters Storytelling An America Divided: Are We Listening?

Twitter Stage

2016 taught us all that we live in the not-so-united States of America. While most of us were surprised by the great divide, others have been all too aware of the different views, habits, and personas that make up our country. To explore the differences, and similarities, our panel of audio influencers will discuss their connectedness to their audience, and how marketers can best connect with them.

Bob Pittman Executive Chairman and CEO, iHeartMedia, Inc.

Amy Brown Co-Host, The Bobby Bones Show

Elvis Duran Host, Elvis Duran Show

Stephanie Ruhle Anchor, MSNBC & Correspondent, NBC News, MSNBC & NBC News

Enrique Santos Chairman, Chief Creative Officer, and Host, iHeartLatino

Bob Pittman

Amy Brown

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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