In this session...
It takes a village of creatives to bring personalities to iconic characters like the Pillsbury Doughboy, Sugar Bear from Golden Crisp, and the Alfac Duck. Is there a secret sauce to their success? PopIcon's Senior Editor Heather Taylor takes to the stage with Pat Giles, CCO of Danger Pigeon Studios, Keith Manzella, Creative Director at east | west marketing group, and Linda Kaplan Thaler, President of Kaplan Thaler Productions, for an exclusive look at how characters thrive in today's modern world.
What You'll Learn from This Session...
- What attributes turn ordinary brand mascots into timeless icons?
- Connecting the character to the audience: how do mascots continue to keep reaching the generations?
- Do characters have a place in the future?
Verticals