Keith Manzella

Keith Manzella is an accomplished Creative Director who specializes in entertainment and youth marketing, providing thought leadership and creative solutions across multiple channels to some of the most popular consumer products and brands.

A kids marketing and pop culture guru, Keith possesses the uncanny ability to turn the hottest properties and latest trends into dynamic consumer experiences that drive transactions and start conversations among kids and adults alike.

Currently, at East|west Marketing, Keith keeps kids engaged at breakfast by working with some of the world’s most loved cereal characters for Post Foods.

Prior to East|west, Keith romped at Marvel Entertainment Group, designing promotions leveraging the power of the world’s mightiest heroes to elevate brands.