Raising Spirits > Events: New York 2018 | Calendar / Advertising Week

Wednesday, 03 October at 11:00 AM
Univision Stage

Sophie Kelly

Brand Purpose

How Diageo leverages brand purpose to create relevant conversations in culture

Purpose is great business
Brands are uniquely positioned to create culture
Consumers want (and even expect!) brands to deliver beyond their product/service offering

Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio Diageo

Event Type Seminar

View Track