In this session...

How Diageo leverages brand purpose to create relevant conversations in culture

What You'll Learn from This Session...

  1. Purpose is great business
  2. Brands are uniquely positioned to create culture
  3. Consumers want (and even expect!) brands to deliver beyond their product/service offering


Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio Diageo

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Diversity 

Track  Brand Purpose