In this session...
Marketers are relying more on data-driven strategies and risk losing sight of their brand’s narrative. This session will explore the impact of storytelling and share the keys to creating a memorable, authentic brand story that drives growth and loyalty for years to come. OneMain Financial CMO, Kim Wijkstrom, will reveal how embracing storytelling to launch his company’s first brand campaign in its 100-year history has impacted its brand perception.
What You'll Learn from This Session...
- How developing a brand's narrative drives growth and consumer loyalty.
- How to enhance storytelling with technology.
- How to use a brand’s story to affect consumer decision making.
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