Kim Wijkstrom

As SVP/Chief Marketing Officer of OneMain Financial, Kim Wijkstrom is responsible for the development and execution of the brand marketing platform, both strategically and operationally, across all channels. Most recently, he successfully launched OneMain Financial’s premiere brand campaign, “Lending Done Human”. Prior to joining the company in 2016, he served as the Chief Marketing Officer for Perry Ellis International, leading the brand’s transformation which included an award-winning, multi-platform campaign. Before joining Perry Ellis International, he held a variety of strategic leadership positions on several iconic marketing campaigns for high-profile brands, and has also held senior level positions at notable advertising agencies including Crispin Porter + Bogusky, BBDO and TBWA Chiat Day. Kim earned a BA in Art History from Georgetown University and an MBA in Marketing and International Business from New York University’s Leonard N. Stern School of Business.