In this session...
Accenture Interactive has seemingly come from nowhere to be the largest digital marketing agency in the world (with annual revenues of $6.5B according to Ad Age). It continues to make waves as it further encroaches on agencies’ turf with new offerings like its Programmatic Services digital ad-buying group. What are the secrets behind this success? Join Lara O'Reilly, Media & Marketing Reporter, WSJ, as she takes a peek under the hood of Accenture Interactive in a candid, one-on-one conversation with CEO, Brian Whipple.
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