In this session...
People-based marketing has become a generic term that it is clouding the media space with misconceptions and misrepresentations. In this session, we uncover what is wrong with the space and dive into the truth of marketing to real people. Leaders who work closely with the people-based platforms, will discuss the misconceptions, the reality and the future.
The discussion will also cover what you need to know, what to do, what not to do, and what’s next.
What You'll Learn from This Session...
- What is People Based Marketing (PBM)….and most importantly what it ISN’T
- Understand the difference between targeting and insights vs. results and measurement in a PBM focused industry
- The future of people-based targeting
By The Numbers