Anita Patil-Sayed

Anita Patil-Sayed is the Senior Vice President, Head of Insights, M1, Dentsu Aegis Network’s end-to-end people-based insights, planning and activation platform. In her role, she is responsible for the high level use and integration of M1 into the clients’ data-driven approach to media and marketing. She works closely with clients to ensure they are able to harness the ‘creativity’ and ‘human truths’ from the rich data available in M1 that is grounded in ‘true identity,’ to help inform various facets of their marketing strategies.

Anita is an industry veteran and brings to the table a breadth of experience including over 19 years of experience working in various data and insights capacities both locally and globally for clients including Diageo, MasterCard, Mondelez, Reebok, GM, Proctor & Gamble, Audi, and Canon.