In this session...
Today’s marketers have more information and data points than ever. Antonia Swan, Senior Vice President of Paid Media at VaynerMedia with special guests from the fashion retail space, will discuss the importance of balancing industry standard measurement practices with what ultimately matters -- driving black and white sales growth across brick and mortar locations as well as e-commerce. We’ll dive deep into which marketing signals in the world are affecting the way that we’re adapting and innovate marketing strategies to stay relevant.
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