Viola Hutten

Viola currently works for Brooks Brothers as Sr. Director of Global Brand Strategy. Before diving into fashion retail, she co-founded BECYCLE, a fitness lifestyle studio in Berlin. Viola gained extensive experience developing new product launch strategies, branding and building innovative consumer experiences at companies such as R/GA, Coca Cola, WPP and Accenture in London, Singapore and New York. She graduated from the LSE with a MSc in Social Psychology.