In this session...
83% of people globally believe that brands have the power to make the world a better place. Purpose is good for the brand, good for business, and provides competitive advantage. The role of marketing and its impact has shifted dramatically, never has it been more important, more exciting, and more accountable. As Priceless enters its third decade, hear from Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, on how the brand seeks to inspire a movement and remind people to pursue their purpose and passion to Start Something Priceless.
