In this session...
Making Greatness relevant to today in a fast paced world of digital engagement. Jordan Brand celebrated 30 years since Michael Jordan’s legendary "free throw line dunk" with an exclusive, first-of-its-kind Snapchat AR and e-commerce experience.
Join Jordan Brand’s Global Sr. Director Digital, Dan Harbison and Snapchat’s Head of Creative Strategy, Jeff Miller as they discuss how this iconic moment was brought into the 21st century in a never-seen-before way. They’ll spotlight “A/R Jordan,” an example of breaking barriers and pushing limits for live events that can translate to digital commerce.
Entertainers