In this session...
With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?
In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.
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By The Numbers