In this session...
Gain new insights and varying perspectives about how imperative it is that brands get involved and act in the interest of their employees, the communities and consumers they serve to help alleviate America’s opioid epidemic. This discussion is sponsored by the National Opioid Action Coalition (NOAC) founded by WPP, iHeartMedia and FMG to bring public, private and pop culture sectors together to unite against the greatest public health threat this generation has faced. An astounding 42,000 people died of opioid overdose in 2017. Listen, learn and consider your brand’s role in reducing stigma to remove barriers and spur efforts in prevention, treatment and recovery. What is your brand citizenship strategy?
