Building winning brands requires capturing attention and cultural relevance, so creativity must always come first. But it doesn’t come easy. From new agency and sponsorship models to a more agile and risk-taking approach to innovation, join Marcel Marcondes, U.S. CMO of Anheuser-Busch to learn about his approach to building a culture where creativity leads the way for driving growth.
Presented with
Speakers
Julia Boorstin
Entertainment & Media Correspondent
CNBC
Ad Shapers