In this session...
Big brands are often the envy of smaller to mid sized brands, who are often fighting for brand awareness, consumer retention and stronger relationships. Larger, established brands have been building their prescribed audiences with reach and scale for years, but are they overlooking the need to identify and engage with new consumers? Are they missing out by not considering new and innovative methods of engagement?
This panel will examine if big brands do in fact have it easy and discuss some unexpected and clever ways can brands extend their reach to new audiences.
