Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience. View More

Customers have footprints in the offline and online worlds, and tend to seamlessly transition across various channels and devices – presenting a unique challenge to truly understand who they are. But, the ability to stitch these disparate components of information together means marketers can make better decisions and have more meaningful interactions with their customers. And for customers, this means an experience with personalized advertising content more likely to resonate with them.

The critical components to accurately determine an identity reside within the suite of identity management tools at the marketers’ disposal and the expertise required for proper execution – a struggle for most marketers.

During this interactive panel, we will discuss the opportunities and challenges of audience identification and how the right data, technologies and processes can drive measurable, personalized customer experiences. View Less