As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than 25 years of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management. At Winterberry Group, Mr. Biegel has led more than 180 engagements over the past ten years, serving a wide range of marketers, agencies, direct and digital marketing service providers.
Mr. Biegel is a frequent, in-demand speaker at major marketing industry conferences and symposia; recent public speaking engagements include those of the Direct Marketing Club of New York, D+MA &Then Conference, I-COM Global Symposium, the Institute of Direct Marketing (IDM), the IAB and The 4As. Mr. Biegel speaks on key issues that impact the marketing and advertising industries including marketing transformation, martech and adtech data and identity.