Alicia Wiedemann

Alicia Wiedemann is the CMO/CXO at DRUM Agency, a full service agency where rhythm drives results. DRUM brings together data, technology, creative content and media to deliver customer-first campaigns that move customers and deliver on client goals. Alicia leads DRUM’s strategic processes to balance customer-centric marketing with results-driven unified media and technologies. Over the years Alicia has implemented innovative tactics like launching personalized video for an insurance company’s retention program, starting a utility’s influencer campaign, and managing DRUM’s proprietary research tool. This past year, Alicia has built a virtual strategic planning hub for clients and has initiated the agency’s successful PR and marketing program.