In this session...
To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.
What You'll Learn from This Session...
- Learn how identity solutions actually work
- Hear about the benefits of a neutral and standardized device ID for improving a consumer’s Internet experience
- Discover how an open, enterprise-class identity solution can benefit both the buy side and sell side
By The Numbers