Molly Parr

Molly Parr is Senior Director, Data Platform Product Management within the Disney Direct to Consumer & International (DTCI).  She joins DTCI from ESPN, where she led all data-driven advertising products across digital and linear TV, with a focus on emerging advanced advertising technology.  Her team is focused on building an ID Graph to support scaled 1:1 audience targeting across the Platform.  Prior to ESPN, Molly was a Director of Product Management at Oracle (who acquired BlueKai).  She led Outbound Product Management including Strategy & Go To Market activities around for the Data Management Platform within the Oracle Marketing Cloud.  Prior to Oracle & BlueKai, Molly was in the digital media department at Neo@Ogilvy, where her team launched the first programmatic media & data buying services unit within the agency.