Events: New York 2018 | Calendar / Advertising Week

9:00 ^AM

Impact Makers Brand Purpose You Say You Want A Revolution!

Univision Stage

The onus has fallen on corporations big and small to answer cries for social revolution. Companies have heard these cries and have made major shifts to prioritize social impact through marketing and core - resulting in action for our environment and society. How do you determine what challenges to take on as a business? And how do you do so successfully with measurable impact for the world?

Jessica Joines CEO , Consciousness Economy

Samantha Fay Senior Vice President – Global Brand Strategy, Guinness World Records

Dawn Laguens Executive Vice President and Chief Brand Officer, Planned Parenthood Federation of America (PPFA) and the Planned Parenthood Action Fund (PPFA

Sheila McLean U.S. Social Purpose and Sustainability Practice Lead, MSL Group

Trisch L. Smith Executive Vice President and Managing Director of Diversity & Inclusion, Edelman

Jessica Joines

Samantha Fay

10:00 ^AM

Impact Makers Brand Purpose Humanity Wins

Univision Stage

Today’s consumers want more from brands – a lot more. They want to see values, wit, courage, and actions that create real and positive change in the world. Efficiency alone won’t cut it; they want heart and soul. So how must brands change in order to create lasting connections with them?

Join agency, academic and brand leaders as they share where the real brand-building opportunities lie in this cultural climate, and their belief that the companies that behave like human beings will win.

Jennie Liu Executive Director, Center for Customer Insights & Lecturer in the Practice of Management, Yale School of Management

Paul Birks-Hay Partner, President, Venables Bell + Partners

Alissa Reiter Vice President, Marketing, Trulia

Jennie Liu

Paul Birks-Hay

10:50 ^AM

Brand Purpose Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World

Univision Stage

Gather round the fire as we ignite social movements and kindle purpose into campaigns. Fan the fires of earned influencers with the oxygen of hashtags that connect consumers and inspire action. In this session, we’ll explore ways to galvanize your personal brand and transform audiences into advocates for your brand and your cause.

Donnetta Campbell Founder & Lead Architect, TheSocialArchitects

Donnetta Campbell

11:00 ^AM

Impact Makers Brand Purpose Raising Spirits

Univision Stage

How Diageo leverages brand purpose to create relevant conversations in culture

Sophie Kelly Sr. Vice President NA, Whiskeys Portfolio, Diageo

Sophie Kelly

12:00 ^PM

Impact Makers Brand Purpose Storytelling in the Age of EQUITY

Univision Stage

Join the change-agents, rebels, doers and dreamers, driving for EQUITY during this high energy, visceral and artistically provocative event!

Raquelle M. Zuzarte Founder, EQUITY Project For All

Wade Davis Former NFL Player & Senior Consultant- Diversity & Inclusion, YSC

Laura Molen EVP, NBCUniversal Lifestyle and Hispanic Ad Sales , NBCUniversal

Joe Pantigoso Senior Director, Global Brand, SAP

Karuna Rawal President, Groupe Client Lead , Leo Burnett/Publicis Groupe

Raquelle M. Zuzarte

Wade Davis

12:50 ^PM

Brand Purpose Discover Talk: It’s Not CSR, it’s Marketing

Univision Stage

Marketing’s job is to drive demand. In today’s world, especially among Millennials and Gen Z, nothing drives demand like what we’ve long called CSR (Corporate Social Responsibility), which is typically divorced from strategic and financial drivers…when instead it should be the cornerstone of marketing.

Seth Matlins Executive Vice President, Endeavor Global Marketing

Seth Matlins

1:00 ^PM

Impact Makers Brand Purpose Taking A Stand: Hard Questions About Purpose In Polarized Times

Univision Stage

These are extraordinary times. Americans feel fed up, fired up, left out, checked out. How do leading brands think about responding to fast-changing cultural currents and engaging directly with sweeping social movements? Given the pitfalls, when does it make sense to take a stand and pick up the megaphone, stick to “safe” issues, or stay out of it altogether? This panel brings together a diverse range of executives who've been asking hard questions about the role of companies as agents of change.

Amy Randall Co-Head of Social Impact and EVP of Marketing and Communications, Propper Daley

Nate Hurst Chief Sustainability and Social Impact Officer, HP

Ramon Jimenez SVP of Insights and Strategy, MTV/VH1/Logo, Viacom

Kerry Steib Director of Social Impact , Spotify

Amy Randall

Nate Hurst

1:50 ^PM

Brand Purpose Discover Talk: Mascots for Good: Unleashing their Higher Purpose

Univision Stage

Delightful. Beloved. Iconic. Brand mascots have forged emotional connections between consumers and products for decades. As brands seek new ways to deepen engagement with consumers, there is an exceptional untapped opportunity to expand the role of mascots. In a world that demands business serve a purpose beyond profits, mascots can unlock the potential for meaningful connections by championing an authentic, business-aligned social issue. These icons can become the new ambassadors for social good, leveraging their celebrity and their brand's power to drive positive change.

Carol Cone, one of world's foremost practitioners of social purpose, tells a dynamic story about one mascot's unexpected and highly impactful journey from sales-duck to social robot and companion for children with cancer -- and how today's leading brands can harness a mascot's fame for sustained business and social impact.

Carol Cone CEO, On Purpose

Carol Cone

2:00 ^PM

Impact Makers Brand Purpose What Budweiser is Brewing to combat climate change

Univision Stage

Climate change is the number one global concern between 25 - 29 year olds and they don’t believe it will be governments that fix this problem. So what role should brands play in this fight? ABI saw that consumers felt powerless to affect climate change so business needed to bridge this gap. ABI has committed by 2025 all Bud would be brewed with 100% renewable electricity and the US led this charge in 2018. ABI and its purpose consultancy Revolt along with brand design agency JKR, will explore how brands can create cultural and social revolutions using the power of action over rhetoric and galvanize other brands to solve the world's biggest problems. Marketing won’t save the world but brands just might.

Sam Brookes Co-Founder, Revolt NYC

Tosh Hall Global Executive Creative Director, Jones Knowles Ritchie

Sara Hyman CEO North America, Jones Knowles Ritchie

Brian Perkins Global Vice President, Budweiser

Sam Brookes

Tosh Hall

3:00 ^PM

Impact Makers Brand Purpose CEOs Leading through Change

Univision Stage

Disruption in the media landscape will continue as new technologies emerge and America diversifies. Hear from CEOs as they discuss how they lead their companies through change and define long term strategies for growth while remaining true to their audience and brand.

Sara Fischer Reporter, Axios

Jim Bankoff CEO, Vox Media

John Dick Founder & CEO, CivicScience

John Osborn CEO, OMD

Nicolle Pangis CEO, Ampersand

Sara Fischer

Jim Bankoff

3:50 ^PM

Brand Purpose Discover Talk: Mascots Matter

Univision Stage

The Jel Sert Company and the Geena Davis Institute on Gender conducted the first systematic study of gender and race representations for leading U.S. product mascots (spokespeople or spokescreatures), showing a two-to-one ratio of male to female representation, with female mascots and mascots of color more likely to be represented as negative stereotypes.

Join Ken Wegner, President of The Jel Sert Company, as he discusses the study, the company's decision to create gender parity among its iconic Otter Pops characters and encourages colleagues to examine the use and impact of their current brand mascots and consider the benefits of creating more diversity.

Ken Wegner President, The Jel Sert Company

Ken Wegner

4:00 ^PM

Impact Makers Brand Purpose Inspiring Social Change through Connection

Univision Stage

“Purpose” is a familiar concept in marketing circles but among consumers, the demand for purpose-driven brands has never been greater. The challenge for brands today is to connect in a way consumers find genuinely compelling, meaningful and valuable. Hear how these leaders build trust in an era of cynicism, create diverse connections despite a trend toward political tribalism and divisiveness, reimagine the role of marketing to build platform brands that inspire social change – and drive breakthrough results.

Henry Louis Gates Jr. Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research, Harvard University

Brent Choi Former President, Canada & Chief Creative Officer, Global Brands , J. Walter Thompson

Vineet Mehra Global Chief Marketing Officer, Ancestry

Dyllan McGee CEO & Executive Producer at McGee Media & Founder & Executive Producer of MAKERS, McGee Media, MAKERS

Henry Louis Gates Jr.

Brent Choi

5:00 ^PM

Impact Makers Brand Purpose Purpose is the Future: A Wake up Call for Brands

Univision Stage

The passive consumer is dead and the rise of an increasingly savvy, marketing literate, global community means that a marketer, charity or fundraiser is more likely to secure and maintain brand loyalty when their marketing messages, initiatives and actions are aligned with a heightened, collective social conscience and set of values. "Purpose" has been identified as a key adland trend.

Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor , Hub Culture

Claudia Gonzalez Edelman Founder , We Are All Human Foundation

Edie Lush

Claudia Gonzalez Edelman

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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