In this session...
The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.
By The Numbers