Rohini Sen

Rohini has been at Wavemaker for close to 5 years, most recently as a Data Science client lead. Prior to that, Rohini ran the Business Science practice within Wavemaker. She excels at breaking down complicated analytics and data to share results in a strategic, action-oriented format. This is integral to enabling Wavemaker’s media planning and buying become more data-driven and efficient. Her expertise as an analytics and strategy leader is sought by numerous clients at Wavemaker.

Prior to joining Wavemaker, Rohini gained extensive MMM experience at Analytic Partners – both in New York and in Singapore, where she managed all Asia-Pacific clients. In her role there she consulted for numerous CPG clients, including several Fortune 500 companies. She has also worked for non-profits for several years, leveraging her analytics skills to drive positive change at the Clinton Foundation, UN, and USAID. Rohini holds a Bachelor of Arts from Johns Hopkins University and a master’s from Sciences-Po Paris.