In this session...
Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it's going to change how they do business going forward. That's understandable. This is complicated stuff. But already, we're seeing major brands dipping their toes into blockchain, and the applications of this technology are only going to expand going forward. In this session, Brian Wong, founder and CEO of Kiip, will give attendees both the short- and long-term view on blockchain applications in marketing.
What You'll Learn from This Session...
- Practical applications of blockchain technology -- being used today -- that help marketers tackle some of their most pressing challenges
- Current limitations of the blockchain, and how those limitations are going to be addressed in the future
- Real-life examples of blockchain in action among some of the world's largest advertisers, include AB InBev
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Tech Stars