In this session...

The convergence of paid, owned and earned media has long been the holy grail for marketers. But adtech/martech stacks that don't talk to each other and the lack of artificial intelligence that can truly turn data into actionable insights is keeping this vision from becoming reality. The path forward is powered by AI that connects brands, consumers and all the stakeholders in between in a way that is enterprise-class, open, secure and smart. Hear how AI can connect all your media to make more marketing that people love.

What You'll Learn from This Session...

  1. Hear how leveraging AI enables marketers to use more actionable data than ever before
  2. Learn about current and upcoming use cases of AI in marketing
  3. See how marketers can connect enhaned AI to the media buying process and optimize ad spend

Presented with


Ravi Shah Product Strategy Director, Watson Marketing and Watson Commerce IBM
Chris Victory VP, Strategic Partnerships & BD MediaMath

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  AI   Data   Agency 

Track  Future of Media