Highlights Calendar Speakers
New York 2022
Tracks Venues
Monday 10/17
8:15 AM
Leadership Breakfast: The New Employee Experience — Staying Relevant For the Next Generation
Sky Lobby, Hotel Indigo
Amidst the great resignation, companies and agencies are keenly focused on bringing brand stories to life in fresh new ways. This requires recruiting and retaining the next generation of marketing and advertising talent.

As the workforce becomes increasingly multigenerational and multicultural, what do younger employees expect from company leadership, and how can employers stay competitive and relevant as the search for quality talent gets tougher?

This leadership breakfast panel will explore these questions and more. This is an invite-only event.
Faith Xue Executive Beauty Director, Bustle Digital Group
Joy Ekuta Co-Founder, Chief Strategy and Operations Officer, Retrospect
Walter Frye Global Director of Brand Marketing, Amazon
TJ Lim Managing Director, USPB Head of Client Digital Platforms and Strategy, JP Morgan
Faith Xue
Joy Ekuta
8:45 AM
Advertising Week Meditation Mornings with Lenore Moritz
Nielsen Delegates Lounge
RSVP by clicking here, places limited.

Attending industry events can be overwhelming. But what if you could start early with a moment to energize your mind and focus before the busy day begins? Now you can at Advertising Week New York.

Join us each morning at 8:45am in the Delegates Lounge, where meditation teacher Lenore Moritz will take you through a themed program for the week.

We’ll have a new theme each day:

Flow…be more productive
Reaction…how do we choose to engage — or not
Change…let it be
Reframe…see things in a new light

Calm yet energized. Focused and mindful. Productive, creative and happy. Plus, you’ll go into your day with at least one simple tool that you can access anytime.

We’ll use a combination of coaching, meditation and mindfulness and information that will bring fun, ease and freshness to your work and personal life. You don’t need to “believe” in or know anything to join the session, and you don’t need to be a meditator (but it’s fine if you are!) — this is for everyone.

All you have to do is show up, and you will definitely come away with something useful, ready to start your day at AWNewYork.

Booking essential! Click here to come along and join the session. There are limited numbers, so please sign up.
Lenore Moritz
Lenore Moritz
9:00 AM
Equality Lounge® @ Advertising Week
The Equality Lounge
The Equality Lounge® returns to Advertising Week alongside today’s visionaries, creatives and forward-thinkers across industries. Together we’ll unveil our vision for women at the intersection of marketing, advertising and technology and work toward a more inclusive and equitable future of work.

https://thefemalequotient.equalitylounge.com/equalityloungeadvertisingweek2
12:30 PM
Culture & Commerce Lunch: Brave Brands, Presented by The ADVERTISING Club and The ANDY Awards
Angel Orensanz Foundation
The AD Club of NY and The International ANDY Awards kick off Advertising Week with an annual event that honors the bravest brand and agency collaborations of the year. This honor, selected by The ANDY Awards Jury, is given to brands that embraced bold approaches and took risks along with their agency partners.

Invite Only.
Bianca Guimaraes Executive Creative Director, Mischief @ No Fixed Address
Carly Caldas VP Brand Marketing & Media, eos Products
Kelly Graves President, FCB Chicago
Antoniette Wico EVP Group Management Director, FCB Chicago
Casey Schlaybaugh VP, Brand, Walmart
Herman Mahnke Marketing and Client Experience Director, General Motors
Grant Theron CEO, Commonwealth / / McCann
Matt Canzano Global Chief Creative Officer, Commonwealth McCann
Tim Ellis EVP Chief Marketing Officer, NFL
Ariel Stern Global Business Director, Wunderman Thompson
Joseph Rozier Copywriter, Marcel
Zach Helder Executive Creative Director, 72andSunny
KatieAnn Head Associate Brand Manager, Unilever
Bianca Guimaraes
Carly Caldas
5:30 PM
AWConnects Happy Hour with Advertising Advantage
Site 4, Lower Level, The Market Line
Share new insights over drinks with colleagues, friends and business partners at the opening reception for Advertising Week New York, presented by Advertising Advantage. Join us at The Market Line to enjoy networking in a unique environment.
7:00 PM
Future is Female Awards, Presented by Warner Bros. Discovery
Tao Downtown
The Future is Female Awards is back for its seventh edition, presented by Warner Bros. Discovery.

The award show, which debuted at AWNewYork 2019, honors rising stars of the advertising and marketing industry. Winners are selected based on a combination of proven achievements: demonstrable ability to affect organizational change, commitment to external impact, ability to mentor others and professional endorsements.

Join us as we kick off AWNewYork with a celebration of female excellence, where we get together to honor the women who are the rising leaders of our industry.

Attire: Business Casual. This is an invite-only event or available for Super Delegate passholders.
Special Guest: Allison Arden Author, Founder, Soul & Co
Amy Marino Global Brand Marketing, Advertising & Social, HubSpot
Carly Zipp Garbis Global Head of Brand Marketing, Amazon Ads
Christena J. Pyle Chief Equity Officer, Americas, dentsu
Christine Fruechte CEO, Colle McVoy
Dria Barnes SVP, Content & Brand Strategy, Healthline Media
Gina Cavallo Chief Revenue Officer, Audigent
Kate Jeffers Partner, President, Venables Bell + Partners
Kate Trumbull Senior Vice President - Brand & Product Innovation, Domino's
Katie Kempner Founder, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications
Laura Galietta Head of Integrated Ad Sales Marketing, Warner Bros Discovery
Laurel Rossi CMO, Infillion
Liz Ross CEO, Paradigm Shift
Nadja Bellan-White Global Chief Marketing Officer, Vice Media Group
Puja Shah Group Creative Director
Renee Hill Young Co-Chairman, Quigley-Simpson & Heppelwhite
Ro Kalonaros Director, Global Content & Culture, OmnicomGroup
Sarah Personette Chief Customer Officer, Twitter
Sharon Napier Executive Chair and Founder, Partners + Napier
Stef Strack Founder & CEO, Voice in Sport, VIS and Voice in Sport Foundation
Stefanie Fiondella VP, Communications, WWE
Stephanie Fried Chief Marketing Officer, Fandom
Special Guest: Amani Duncan CEO, BBH USA
Chin Ru Foo Crew and Riot, Founder & CEO
Thai Randolph CEO, HartBeat
Allison Arden
Amy Marino
8:45 AM
AWAccelerate: The Future is Female
Special Events
The AWAccelerator program provides education and acceleration to media, consumer and marketing-related technology companies. Participants will learn and connect with the world’s greatest marketers and have strategic amplification access to the Advertising Week global platform. The innovation program will connect startups to AW constituents around the globe including brands, agencies, media companies, investment and more.

Leveling Up in Leadership with Hartbeat CEO Thai Randolph and BrainTrust Founder Kendra Bracken-Ferguson

Join Hartbeat CEO Thai Randolph as she kicks off the Future is Female AWAccelerator alongside BrainTrust Founder Kendra Bracken-Ferguson to share how to nimbly and strategically fast-track your career by finding success as you build a brand. The two will share key learnings for how they forged their paths as women in business, how to raise capital to further their company mission as female executives, and ultimately break glass ceilings.

Note: AWAccelerate is Invitation-Only
Kendra Bracken-Ferguson Founder & CEO, BrainTrust
Thai Randolph CEO, HartBeat
Kendra Bracken-Ferguson
Thai Randolph
9:15 AM
Moving TV Forward Collaborate to Innovate
The Screening Room, Presented by VAB
From finding audiences to understanding how to activate them in a cross-screen world, marketers need a holistic view of their efforts. Sometimes, that holistic view takes a village. Learn how agency leaders are choosing collaboration to drive positive business outcomes.
Ethan Heftman SVP, Agency Sales, Ampersand
Molly Finnerty SVP, Strategic Investment, MAGNA
Jason Manningham CEO, Blockgraph
Conor Burgess Vice President, Business Development, Acxiom
Ethan Heftman
Molly Finnerty
9:15 AM
Ideas & Innovation Mobile Moonshot: Why the Surfaces Economy is the Future of Media
The Innovation Factory, Presented by Healthline Media
The future of mobile is more than just apps on your phone and will be far more nuanced. For consumers, the mobile experience will become even more immersive, interactive and intuitive. Whether lock screens, home screens or TV screens, these evolving surfaces are the next frontier.

Join mobile advertising pioneer InMobi and special guests to learn more about new and unprecedented levels of customizable, frictionless, privacy-first surfaces experiences that look like TV but deliver performance like mobile.
Pamela Ibarra Vice President, Partner Management, InMobi Exchange, InMobi
Joshua Lowcock Chief Digital Officer, UM
Gabrielle Heyman Head of Global Brand Partnerships, Zynga
Dani Mariano Executive Vice President, Managing Director at Razorfish and US Lead for Samsung , Razorfish
Pamela Ibarra
Joshua Lowcock
9:15 AM
Shopping and Social Commerce Reimagining the Consumer-Advertiser Relationship in a Connected Future
The Marketplace
Consumers have grown accustomed to having a unified commerce device in their hands, an on-demand entertainment system in their living rooms, and any number of smart, shopping-enabled devices around them.

Tech has created the expectation of a frictionless experience — one marketers often refer to as "the connected future." That connected future is here.

Join Infillion and Airship to learn more about how seamless mobile experiences are delighting consumers and delivering outstanding returns for marketers.
Laurel Rossi CMO, Infillion
Tom Butta Chief Strategy & Marketing Officer, Airship
Peter Adams Reporter, Marketing Dive
Laurel Rossi
Tom Butta
9:15 AM
Game Changers Fans Have More Friends: A Conversation on Sports Fandom
The Insights Arena
Join FOX Sports, Blockchain Creative Labs and Heineken USA for a conversation on the social good of sports, including a deep dive into insights on sports fans, the future of fandom and what it means for advertisers now and moving forward.
Ben Valenta Senior Vice President of Strategy & Analytics, FOX Sports
Chris Broussard Co-Host, First Things First, FS1
Melody Hildebrandt President, Blockchain Creative Labs
Frank Amorese Vice President: Media, Partnerships & Creative Studio, Heineken USA
Ben Valenta
Chris Broussard
9:15 AM
Amazon Ads Welcomes You to Day 1 of Advertising Week New York
The Amazon Ads Studio
Danielle Carney, Head of NFL Sales at Amazon Ads, joins Advertising Week New York live from the Amazon Ads Studio to kick off Day 1 of the conference. She’ll offer a look ahead at the week’s programming and provide her take on how streaming is impacting the future of live sports.
Danielle Carney Head of NFL Sales, Amazon Ads
Danielle Carney
9:30 AM
Hunger Bites! Warriors and Their Quest to Redefine Philanthropy
The Great Minds Stage, Presented by Roundel
Now is the time to wake up, take action and realize no one of us can do it alone when it comes to feeding the needs of a hungry world. Meet three warriors who are using their voices and resources to address a basic human need — food — and how each, through their work in hunger advocacy, corporate philanthropy and non-profit/charity, are making a difference one bite at a time. After this conversation, you will be hungry to help.
Andrew Zimmern Emmy-winning TV personality, Chef and Author
Ann Marie Krautheim Chief Executive Officer, GENYOUth
Charlene Denizard Senior Director, PepsiCo Foundation
Andrew Zimmern
Ann Marie Krautheim
9:30 AM
Advances in AdTech The Future of CTV in the New Open Web
The Tech Lab, Presented by eBay Ads
CTV is one of the fastest-growing channels in all of digital advertising. To harness the power of CTV, marketers must understand the evolving nature of the medium and work with partners who make scalability and measurability a reality. Join Viant, a leading people-based advertising software company, and its partners for an insightful discussion on the future of CTV in the New Open Web.
Rebecca Eaves Global Vice President , Advertising Week
Marc Guldimann Co-Founder & CEO, Adelaide
Ashley Luongo SVP, AdSmart Advanced TV & Programmatic Digital Sales, NBCUniversal
Tom Wolfe SVP, Business Development, Viant
Steve DeMain VP of Engagement, Vizio
Rebecca Eaves
Marc Guldimann
9:30 AM
Brands & Marketers Building Brand Love with America’s Growth Consumers: In-Culture and In-Language
The Creative Showcase, Presented by Audacy
There is no better way to build brand love with Hispanic consumers than through in-culture and in-language storytelling. But many brands don’t know where to begin.

Join master storyteller, filmmaker and experience guru Alberto Ferreras and Head of TelevisaUnivision’s Así Studios, Caroline Olkowski, for an insightful discussion, best-in-class creative and actionable takeaways for using brand storytelling to connect with America's growth consumers.
Alberto Ferreras Creative Executive in Residence of Así Studios, TelevisaUnivision
Caroline Olkowski​ Head of Brand Studio, TelevisaUnivision
Alberto Ferreras
Caroline Olkowski​
9:30 AM
Future is Female The Female Powerhouse: How Daughters for Earth is Mobilizing a Climate Movement
The Boardroom
Around the world, women are standing up — for the environment, for their communities, and for each other. These women know that the “Future is Female” is not a promise — it is a call to action.

Zainab Salbi and Xiye Bastida are celebrated humanitarians, activists, and leaders who are transforming the climate crisis by mobilizing and galvanizing women all over the world as part of Daughters for Earth.
Zainab Salbi Co-Founder, Daughters for Earth
Xiye Bastida Climate Justice Activist
Zainab Salbi
Xiye Bastida
9:30 AM
Streaming Live from The Great Minds Stage: Hunger Bites! Warriors and Their Quest to Redefine Philanthropy
The Amazon Ads Studio
If you're not on-site at Advertising Week New York and you're watching online, join this special stream of a session live from the Great Minds stage to the Amazon Ads Studio.

Now is the time to wake up, take action and realize no one of us can do it alone when it comes to feeding the needs of a hungry world. Meet three warriors who are using their voices and resources to address a basic human need — food — and how each, through their work in hunger advocacy, corporate philanthropy and non-profit/charity, are making a difference one bite at a time. After this conversation, you will be hungry to help.
Andrew Zimmern Emmy-winning TV personality, Chef and Author
Ann Marie Krautheim Chief Executive Officer, GENYOUth
Charlene Denizard Senior Director, PepsiCo Foundation
9:55 AM
Moving TV Forward Building a More Unified TV Experience for Advertisers and Audiences
The Screening Room, Presented by VAB
Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of each other. This has worked in favor of a few platforms.

Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle to make selecting content easier. This panel will explore how standardization around measurement, ad quality and other rules of engagement will help create a streamlined path forward.
Jamie Power SVP, Addressable Sales, Disney Advertising
Dan Callahan Senior Vice President of Data Strategy and Sales Innovation, Fox Ad Sales, FOX Corporation
Sean Buckley Chief Revenue Officer, Magnite
Jamie Power
Dan Callahan
9:55 AM
Ideas & Innovation Brand Suitability in a Polarized and Evolving News Cycle
The Innovation Factory, Presented by Healthline Media
Join digital media measurement and analytics provider, DoubleVerify, as they unveil new research and engage in a lively conversation with Meta and GroupM to unpack how they are partnering with the industry to help provide safer platforms for people and brands. Learn how these leaders tackle challenges like: balancing scale and protection, defunding bad actors, reducing harmful content and empowering businesses with the resources, tools and verification they need to lead in this critical territory.
Mark Zagorski CEO, DoubleVerify
John Montgomery Global Executive Vice President of Brand Safety, GroupM
Jennifer Nedeau Helm Policy Manager, Business Partners, Meta
Mark Zagorski
John Montgomery
9:55 AM
Shopping and Social Commerce Retail Media is More Than You Think
The Marketplace
The wider strategy view for retail media and maximizing investment.
Sean McCaffrey President and CEO, GSTV
Ali Amarsy SVP, Global Product Strategy Lead, Publicis Groupe
Tiffany Southwell Vice President, Out of Home Media, Catalina
Anne Ramsell VP of Planning, dentsu X
Courtney Crossley Director, Commerce Media, The Mars Agency
Sean McCaffrey
Ali Amarsy
9:55 AM
Game Changers How to Use Whole Brand Thinking to Win With Markets, People and the Planet
The Insights Arena
Post-2020, the world has changed — and nothing proves it like data from 13,000 consumers and 150 brands in more than 30 categories. For the last three years, Barkley has studied the new role of today’s brands at its think tank for consumer insights, innovation and market performance, the Whole Brand Project.

Join Tim Galles and a powerful panel of whole brand thinkers for a look at the State of the Whole Brand and learn why brands that operate holistically and with purpose are winning with markets, people, and the planet.
Tim Galles Chief Idea Officer, Barkley
Jenna Berg VP, Brand Marketing, Motel 6 & Studio 6
Jamie Medeiros Chief Brand Officer, Planet Fitness
Armando Turco Executive Director, Brand & Creative, Oatly
Tim Galles
Jenna Berg
10:00 AM
Shingy Speaks: Creativity in the Metaverse
The Amazon Ads Studio
Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. This time, he reviews the metaverse and what is going on — what does creativity even mean when everything is virtual?
David Shing Digital Prophet, Shingy
David Shing
10:10 AM
Why Coming Out at Work is Good for Business
The Great Minds Stage, Presented by Roundel
Former NBA Superstar Jason Collins made headlines when he came out as gay. His story is like so many in advertising and business in general — individuals who stay in the closet because it feels like a safer space.

But the world is missing out on the diversity of views LGBTQ+ individuals have when they can bring their whole selves to the workplace — be it on the court, in a meeting or in collaboration with others.

In a panel moderated by Lisa Granatstein, Chief Content Officer at Front Office Sports, hear Jason Collins talk about his decision to come out. They will be joined in conversation by Reckitt CMO Gary Osifchin, and DNA Chairman Alan Brown, who will share their personal stories and share learnings and insights on why coming out is good for people, brands and businesses.
Alan Brown Founder and Chairman, DNA
Jason Collins NBA Cares Ambassador and Former NBA Superstar, NBA
Lisa Granatstein Chief Content Officer, Front Office Sports
Alan Brown
Jason Collins
10:10 AM
Advances in AdTech Programmatic Perspective: Exploring the Future of Commerce Media
The Tech Lab, Presented by eBay Ads
As the consumer journey continues to evolve, and commerce categories as we know them start to grow far beyond strictly retail, the programmatic advertising ecosystem is expanding and allowing data-driven advertisers more opportunities to meet consumers at their most shoppable moments.

In this session, hear from Erin Lastra, Sr. Director, Business Development at Criteo, and leaders across the retail media ecosystem, as they discuss the current state of programmatic and the future opportunities that lie ahead.
Erin Lastra Sr. Director, Business Development, Criteo
Mike Feldman SVP, Head of Commerce & Retail Media, Dentsu
Anna Kruse VP, Best Buy Ads & Media Strategy, Best Buy
Erin Lastra
Mike Feldman
10:10 AM
Brands & Marketers How Customer Data Powers Personalization
The Creative Showcase, Presented by Audacy
With customer expectations on the rise, technology companies are looking for more powerful ways to collect, unify and activate data across multiple systems.

Join us to discuss how business leaders are leveraging the Customer Data Platform (CDP) to create a rich, 360-degree view of customers and unlock hyper-personalization at scale. You will learn about connecting first-party data to deliver a dynamic, customized digital experience.
Martin Kihn SVP of Product Strategy, Salesforce
Martin Kihn
10:10 AM
Future is Female What She Said: How Women in Podcasting are Changing the Game for Brands
The Boardroom
Approaching inclusion in advertising with confidence can be challenging, but it’s crucial to make underrepresented groups feel seen — and heard. Unpack how to build meaningful engagement with one of the most underrepresented groups in podcasting: women.

These creators, who have found success in spaces dominated by men, share how they use the power of podcasting to connect with audiences and be their most authentic selves. They create and share diverse stories that entertain, all while delivering success and ROI for brands.
Tori Dunlap Owner/Founder, Her First $100k
Mina Starsiak Hawk Owner/Co-Founder, Two Chicks and a Hammer
Steph Colbourn CEO/Founder, editaudio
Reena Ninan Founder, Good Trouble Productions
Donelle Brown SVP, Marketing Insights & Client Relations, AdLarge
Cathy Csukas co-CEO/co-Founder, AdLarge
Tori Dunlap
Mina Starsiak Hawk
10:15 AM
WWE & Advertising Partnerships: An Interview with Craig Stimmel, Senior Vice President and Head of Global Sales & Partnerships, WWE
The Amazon Ads Studio
Join Craig Stimmel as he shares how WWE works with partners and what to expect in 2023.
Craig Stimmel Senior Vice President and Head of Global Sales & Partnerships, WWE
Dhomonique Murphy Founder & President, The Right Method
Craig Stimmel
Dhomonique Murphy
10:30 AM
Gary Vaynerchuk: Ahead of the Curve
The Amazon Ads Studio
Throughout the course of his career, Gary Vaynerchuk has always been ahead of the curve. It started in 1996 when he transformed his family's wine business into one of the most successful e-commerce liquor stores in the country.

Next, Gary became one of the most influential and prolific content creators on the Internet. Today, his endeavors are endless. He’s a global advertising, media, publishing and retail powerhouse, and through it all, he has remained grounded.

From his perspectives on entrepreneurship, to social media, to NFTs and beyond, we’ll speak to Gary about the things he did right, the things he’s done wrong and the lessons that he’s learned along the way, and we’ll look to the future for his always on point predictions.
Gary Vaynerchuk CEO & Co-Founder, Vaynermedia
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Gary Vaynerchuk
Michael Gewirtzman
10:35 AM
Moving TV Forward Big Tech is in the Game of Live Sports: What's the Impact for Consumers and Brands
The Screening Room, Presented by VAB
For years it’s been said that as long as live sports remain on broadcast/cable, the medium will stay relevant to viewers and, in turn, advertisers. But now Big Tech and even smart TVs are making a play into the live sports territory.

Our panel of sports-aligned advertisers and sports media experts will discuss how the shift in who holds the rights to live sports will impact the consumer viewing landscape, what challenges or solutions it offers to advertisers, and the opportunities that lie ahead for both content providers and brands.
Jeremy Carey Chief Investment Officer, Optimum Sports
Emily Barfuss CMO, Tremor International
Jason Brum GVP, Agency Partnerships, DIRECTV Advertising
Jeremy Carey
Emily Barfuss
10:35 AM
Ideas & Innovation Curiosity in Creativity: How Exploration Fuels Innovation
The Innovation Factory, Presented by Healthline Media
Innovations, big and small, all start with the same essential component: curiosity. Hear stories from Wanderlab’s creative leaders and partners who championed exploration, and learn how to infuse curiosity into your own creative culture.
Adam Ochman Global Head, Wanderlab, Wanderlab at Tripadvisor
Kevin Frazier Co-host of Entertainment Tonight and Founder of Sepi/Travel Coterie, Sepi/Travel Coterie
Christine Neville Group Account Director, The Shipyard
Kayla Yap Director of Brand Management, San Diego Tourism Authority
Ryan Barwick Media and Advertising Reporter at Morning Brew, Writer for the Marketing Brew Newsletter, Morning Brew
Adam Ochman
Kevin Frazier
10:35 AM
Shopping and Social Commerce Buy Side from WSJ: Commerce Content and Twitter Live Shopping Experience
The Marketplace
WSJ launched a new commerce site, Buy Side from WSJ, in June of this year with the commitment to helping readers make smart decisions about how to spend their time and money. Since launch, they have produced over 100 pieces of content and reviewed 500+ products. Learn about their findings and experience from conception to launch, content creation strategies and a new Twitter live shopping experience.
Leslie Yazel Editor and Head of Content, Buy Side, WSJ Barron's Group
Emily Welsh Head of Business Development & Marketing, Buy Side, WSJ Barron's Group
Amanda Farrell Senior Director - US Sales, Twitter
Leslie Yazel
Emily Welsh
10:35 AM
Game Changers Advertising in Uncertain Times: Adapt Your Messaging to Today’s Environment
The Insights Arena
After two years of unprecedented turmoil, wary advertisers are now bracing for the impact of an incoming economic downturn. Faced with so much uncertainty, advertisers are seeking out new strategies to successfully promote growth and connect with consumers, even in today’s unstable environment.

Join our panelists for an insightful discussion about how advertisers can best navigate uncertain times, strategize for growth, and engage consumers in the right way ahead of a forecasted recession.
Amy Leifer Chief Advertising Sales Officers, DIRECTV Advertising
Danielle DeLauro EVP, VAB
Kirk McDonald CEO, GroupM North America
Robyn McRae Global VP of Paid Media & Marketing Automation, IBM
Amy Leifer
Danielle DeLauro
10:50 AM
The Creator Connection: The Evolution of Brand Building
The Great Minds Stage, Presented by Roundel
As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel, three powerhouse creators — Paige Piskin, Coco Rocha, and Pablo Rochat — join Meta’s Nada Stirratt, Vice President, Americas, to discuss how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and how to utilize creators to break through a cluttered marketplace and drive real impact.
Nada Stirratt VP, Americas, Meta
Pablo Rochat Artist and Creative Director
Coco Rocha SuperModel, Entrepreneur, Investor & Advisor
Paige Piskin AR Makeup and Character Artist, Meta Spark AR partner
Nada Stirratt
Pablo Rochat
10:50 AM
Advances in AdTech Watch This: Creating Growth with Addressable TV
The Tech Lab, Presented by eBay Ads
Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.
Beau Ordemann VP, Head of Advanced TV Sale, Yahoo
Alan Ives Advertising Monetization Lead of Consumer Content and Partnerships, Verizon
Larene Mantel VP Addressable Innovation, Matterkind
Kevin Arrix Senior Vice President of Media Sale, DISH Media
Jason Brown SVP, Advertising Sales, DIRECTV Advertising
Beau Ordemann
Alan Ives
10:50 AM
Brands & Marketers No Canvas Too Small: How American Express Launched its Artist-Designed Cards
The Creative Showcase, Presented by Audacy
In collaboration with world-renowned artists Kehinde Wiley and Julie Mehretu, American Express reimagined their Platinum Card designs into pieces of art. To unveil their masterpiece, American Express turned to Twitter to create an engaging experience for Card Members while driving outsized conversation and impact for their brand.

In this session, American Express’ Allison Silver will share the strategy behind the campaign and why they partnered with Twitter to break through.
Allison Silver VP of Global Advertising and Social Media, American Express
Sophia Woodhouse Global Lead Client Partner, Twitter
Allison Silver
Sophia Woodhouse
10:50 AM
Future is Female Feeling Seen: How Brands Can Excel at Inclusive Storytelling
The Boardroom
Approaching inclusion in advertising with confidence can be a challenge. But it’s crucial to make under-represented groups, like women, feel seen. How can brands bring diverse stories to the forefront that entertain and drive growth?

Jon Evans, Chief Customer Officer, System1 will uncover the answers with Tyrona Heath, Director, Market Engagement — The B2B Institute at LinkedIn; Amelia Hanibelsz, Exec. Director of Development, Race and Culture, ABC News Studios & Jason Rosario, Chief DE&I Officer, BBDO Worldwide.
Jon Evans Chief Customer Officer, System1
Jason Rosario Chief Diversity, Equity and Inclusion Officer, BBDO Worldwide
Ty Heath Director of Market Engagement, The B2B Institute, LinkedIn
Amelia Hanibelsz Executive Director of Development for Race and Culture, ABC News Studios
Jon Evans
Jason Rosario
11:00 AM
AWExplains: NFTs
The Amazon Ads Studio
Join Frank Weil, Founder and CEO of Myntr, and watch his masterclass online at the Amazon Ads Studio where he will explain NFTs to a marketing audience.
Frank Weil CEO, Myntr
Frank Weil
11:15 AM
Moving TV Forward How to Go Big with Gen Z in TV Streaming
The Screening Room, Presented by VAB
TV streaming now reaches more young adults than traditional TV. Hear how brands are breaking through with diverse audiences in ad-supported content.
Katina Papas-Wachter Director, TRC Ad Sales, Roku
Aaron Sobol Head of Investments and Media Partnerships, Unilever
Kate Brady Senior Director Next Gen D2C, PepsiCo
Katina Papas-Wachter
Aaron Sobol
11:15 AM
Ideas & Innovation Outside the Box: How Innovation is Fueling the Future of OOH Creative
The Innovation Factory, Presented by Healthline Media
Our panel of OOH, creative and brand experts will share how craft, canvas, connection and content can help marketers tap into the endless creative possibilities of OOH, allowing any brand to execute outside the box campaigns that are not only location drivers, but can activate cross-channel storytelling, drive social amplification, consumer engagement and measurable outcomes.
Enza Chiodi SVP, Client Strategy, Talon America
Jay Young Chief Client Officer, Grand Visual
Brad Simms CEO & President, GALE
Al Dejewski Vice President, Marketing, MilkPEP
Enza Chiodi
Jay Young
11:15 AM
Shopping and Social Commerce Empowering Social Commerce Within Your Business
The Marketplace
As the customer journey becomes shorter, consumers are now just a click away from their favorite products.

In this session, Merkle will help brands understand the most effective ways to identify customers, integrate media and commerce data, improve social commerce merchandising and manage inventory across channels to fully take advantage of this growing revenue stream.
Chris Hogue Chief Strategy Officer, CX & Commerce , dentsu's Merkle
Melissa Katchandji User Experience Lead, Merkle
Chris Hogue
Melissa Katchandji
11:15 AM
Game Changers Winning the Name Game: New Rules of Sports’ Most Successful Naming Rights Deals
The Insights Arena
What’s in a name — an arena name to be exact? The global sports sponsorship market is expected to reach $90B U.S. by 2027, with a large portion coming from naming rights deals. For most pro sports teams, the name of the home stadium is just as well known amongst fans as the names of its star players, coaches and mascots.

From branded signage, tickets, merch and more — securing a brand’s name on a popular sports or entertainment venue can lead to billions of targeted impressions and coveted “top of mind” awareness.
Steven Kalifowitz Chief Marketing Officer, Crypto.com
Luc Robitaille President, Alternate Governor, LA Kings
Dana Jacobson Co-host CBS Saturday Morning, CBS News
Nick Baker Chief Operating Officer, AEG Global Partnerships, AEG
Steven Kalifowitz
Luc Robitaille
11:15 AM
Shingy Speaks: Creativity for All
The Amazon Ads Studio
Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. As we near the end of the Amazon Ads Studio broadcast at Advertising Week New York 2022, he looks again at the important issues around diversity and inclusion.
David Shing Digital Prophet, Shingy
11:30 AM
Marketing as a Force of Good
The Great Minds Stage, Presented by Roundel
Doing good for customers, shareholders and employees is not enough — companies must bring in our society at large as part of that equation.

For Mastercard, purpose is a North Star and cause marketing is the road map. Mastercard Chief Marketing & Communications Officer and President, Healthcare Raja Rajamannar will take a deeper look into purposeful marketing and how we can use the function as a source for good.
Raja Rajamannar Chief Marketing & Communications Officer, Mastercard
Raja Rajamannar
11:30 AM
Advances in AdTech The OpenX Path to Net-Zero, an Interview with OpenX CEO John Gentry
The Tech Lab, Presented by eBay Ads
OpenX recently announced major sustainability advances with a reduction of its own carbon emissions by more than 90%, official certification as a CarbonNeutral® Company and a commitment to net-zero certification.

OpenX CEO John Gentry and Advertising Week Chairman and CEO Matt Scheckner will discuss how transformational sustainability achievements are possible for companies of any size, including the steps OpenX took to become more environmentally friendly and set the highest quality standards for the industry to follow.
John Gentry CEO, OpenX
Matt Scheckner Chairman, Advertising Week
John Gentry
Matt Scheckner
11:30 AM
Brands & Marketers The Power of Dream: How a National Marketing Campaign Became a Hyper-Local Strategy
The Creative Showcase, Presented by Audacy
A national advertising campaign typically has broad appeal. But how can a national marketing message meet the local needs of a franchise brand with a presence in all 50 states & 40+ countries?

Marketing veteran & Coldwell Banker CMO, David Marine, and EVP of Marketing & Creative for Coldwell Banker Bain in Seattle, Scott Hannaman, reveal the strategy & execution behind the Coldwell Banker Real Estate brand’s 2022 “Dream” campaign that did just that & how other CMOs can support business growth at the national & local levels
David Marine Chief Marketing Officer, Coldwell Banker
Scott Hannaman Executive Vice President of Marketing & Creative, Coldwell Banker Bain
David Marine
Scott Hannaman
11:30 AM
Future is Female Change That Lasts: Strategizing for Long-Term Diversity and Inclusion
The Boardroom
Diversity and inclusion efforts across companies are visibly increasing and are, in many places, becoming mandatories. But is this the way to go?

There appears to be a gap between announcing commitments to diversity and ensuring a long-term strategy is in place to not only promote diversity and inclusion but truly maintain and nurture it for generations to come.
Renata Altenfelder Global Brand and Marketing Lead, Lenovo Mobile Business Group (Motorola)
Karla Schlieper President, Mondelēz Canada
Jennifer Burns Vice President of Brand and Growth Marketing, VillageMD
Belinda Smith Global CEO and Founder, The Second Arrow
Kendra Clark Senior Reporter, The Drum
Renata Altenfelder
Karla Schlieper
11:30 AM
Take Back Your Power
The Amazon Ads Studio
Deborah Liu, CEO of Ancestry, knows firsthand the challenges and obstacles that keep the deck stacked against women in the workplace, and the ways to overcome them.

In this conversation, Liu discusses the new rules for women in the workplace based on hard data, and her personal experiences from twenty years as a female leader in the male-dominated tech industry.
Deborah Liu CEO, Ancestry
Deborah Liu
11:40 AM
Advances in AdTech Think FAST: Tips for Monetizing the Latest Linear Evolution
The Tech Lab, Presented by eBay Ads
The U.S. market for free ad-supported streaming TV (FAST) is projected to reach $6 billion+ by 2025. Hear Imagine’s Diana Horowitz lay out steps you can take today to speed channel spin up and time to revenue — without sacrificing the premium-quality experience.
Matt Scheckner Chairman, Advertising Week
Diana Horowitz VP Strategic Sales, Advertising Technology, Imagine Communications
Diana Horowitz
11:45 AM
The Importance of Mindfulness in 2022 with Ten Percent Happier's Dan Harris & Mashable's Rebecca Ruiz
The Amazon Ads Studio
Join New York Times bestselling author Dan Harris and Mashable's Senior Features Editor Rebecca Ruiz as they discuss everything from the growing need for mindfulness and meditation in 2022, how to stay hopeful during a depressing and constant news cycle, and how lovingkindness meditation can help you be less of a jerk to yourself (and ultimately, others).
Dan Harris Co-Founder, Ten Percent Happier
Rebecca Ruiz Senior Features Editor, Mashable
Dan Harris
Rebecca Ruiz
11:50 AM
Advances in AdTech How to Measure What Persuades
The Tech Lab, Presented by eBay Ads
Engagement, views, clicks — these are the metrics of modern marketing. But the most important campaigns are rarely designed to drive clicks. When a Presidential candidate asks for your vote, when governments need to build demand for vaccination, and when top brands launch new TV campaigns, they are looking to change minds. But how do you measure and optimize for minds changed? Swayable’s CEO, James Slezak, founded Swayable to measure, track and optimize how content changes minds.
Matt Scheckner Chairman, Advertising Week
James Slezak CEO, Founder, Swayable
James Slezak
11:55 AM
Moving TV Forward Democratizing FAST: The Future of Content and Ads on Tech-Enabled TV Screens
The Screening Room, Presented by VAB
According to TDG Research, six in 10 U.S. homes are using a FAST (free ad-supported streaming television) platform. For content creators, the gold rush to secure streaming dominance is on, while advertisers are eager to find out if CTV can perform as effectively as other tech-enabled media they’ve leveraged for the last 20 years.
Nick Sallon Chief Partnerships Officer, Bloomberg Media
Sean Doherty, Jr. Co-Founder & COO, Wurl
Mike Fisher VP, Advanced TV & Audio, GroupM/Essence
Nick Sallon
Sean Doherty, Jr.
11:55 AM
Ideas & Innovation The Future of Open and Interoperable Television
The Innovation Factory, Presented by Healthline Media
Snowflake and OpenAP announced a partnership in June to build the OpenAP Data Hub, a new cross-platform and cross-publisher cleanroom solution for the TV ad industry built on Snowflake’s Media Data Cloud.

Join this panel with Snowflake’s Bill Stratton, GTM Lead for Media, Entertainment & Advertising, OpenAP CEO David Levy and members of the OpenAP publisher network to discuss how together they are designing the future of advertising with a platform to give publishers and advertisers access to rich cross-platform data.
Bill Stratton GTM Lead for Media, Entertainment & Advertising, Snowflake
David Levy Chief Executive Officer, OpenAP
Kelly Abcarian EVP, Measurement & Impact, Advertising & Partnerships, NBCUniversal
Travis Scoles SVP, Advanced Advertising, Paramount
Dan Callahan Senior Vice President of Data Strategy and Sales Innovation, Fox Ad Sales, FOX Corporation
Steve Silvestri Senior Vice President of Advanced Advertising , Warner Bros. Discovery
Bill Stratton
David Levy
11:55 AM
Shopping and Social Commerce B2B ≠ Boring: Harnessing Hidden Creativity in B2B Social Commerce
The Marketplace
There’s no doubt that B2B Marketing is driven by utility and function, but by no means does that make it any less creative, exciting or inspiring as its B2C counterpart. Established brands in shopping and social commerce join in a discussion with industry disrupters Cameo and bitewell to share how to harness the hidden opportunity for creativity in B2B social commerce.
Samantha Citro Alexander CEO, bitewell
Pilaar Terry Managing Partner & COO, POV Agency
Emily Holman VP, Marketing, Cameo
Samantha Citro Alexander
Pilaar Terry
11:55 AM
Game Changers The Climate is Changing IRL and in Advertising
The Insights Arena
Weather is one of the most dynamic forces in consumers’ lives. It shapes our everyday behavior, emotions and habits, drives workforce productivity and sentiment, is responsible for 90% of natural disasters and ultimately affects trillions of dollars in global economic spend.
Ruth Mortimer Global President, Advertising Week
Sheri Bachstein CEO of The Weather Company and GM of IBM Watson Advertising, IBM
Ruth Mortimer
Sheri Bachstein
12:05 PM
Game Changers AI and the Metaverse: How Technology Will Shape the Future
The Insights Arena
What will be the biggest game changer for digital advertising in the next few years? Join Stephen Upstone, CEO and Founder of LoopMe, to hear his point of view on the power of AI and how it will improve advertising and consumer experiences now and into the future.
Ruth Mortimer Global President, Advertising Week
Stephen Upstone CEO & Founder, LoopMe
Stephen Upstone
12:10 PM
The Awakened Life to the Soul of Leadership
The Great Minds Stage, Presented by Roundel
Join New York Times bestselling author Deepak Chopra as he guides you on how to wake up to new levels of awareness that will ultimately cultivate a clear vision, heal suffering in your mind and body, and help recover who you really are.

• Are we in the midst of a major paradigm shift in science?
• How does our understanding of consciousness as pure potentiality enhance our capacity for intuition, creativity, conscious choice-making, healing, and the awakening of dormant potentials such as non local communication and non local sensory experience?
• How does our understanding of consciousness also enhance our capacity for total well-being (physical, emotional, spiritual, social, community, financial and ecological)?
• In the midst of widespread trepidation, what are the new goals that each of us might start pursuing right now?

Chopra will address these questions as well as practical ways to experience transformation and healing.
Deepak Chopra Founder and Bestselling Author, The Chopra Foundation and Chopra Global
Deepak Chopra
12:10 PM
Brands & Marketers Authentic Representation in Visuals: Converting Intent to Action
The Creative Showcase, Presented by Audacy
Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.

Getty Images collaborated with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity, and improving our understanding of different cultures.
Tristen Norman Head of Creative Insights, the Americas, Getty Images
Nikki Darden Head of Global Brand Engagement and Integration, Citi
Sara Denby Head of the Unstereotype Alliance Secretariat, UN Women
Scout Bassett USA Paralympic Sprinter
Tristen Norman
Nikki Darden
12:10 PM
Advances in AdTech How AI Will Unlock a New Era of Advertising
The Tech Lab, Presented by eBay Ads
In a world where consumers are becoming more secretive and more concerned about their data, we are uncovering the critical need to keep moving toward cookie-less solutions in order to reach users safely.
Brian Danzis Managing Director, USA, Seedtag
Paul Goldbaum CTO, Seedtag
Brian Danzis
Paul Goldbaum
12:10 PM
Future is Female The Future is Female, But We’re Still Stuck in the Present
The Boardroom
Agency leadership appointments for women make headlines, but how far have we really come? How about the women who want to run their own agencies?

Hear from three successful agency CEOs, whether they climbed the corporate ladder or built it from scratch, to share more about their journey, the lessons learned and what still needs to be done.
Sharon Napier Executive Chair and Founder, Partners + Napier
Darla Price President, DDB NY
Amani Duncan CEO, BBH USA
Lisa Clunie Co-Founder, CEO, Joan Creative
Sharon Napier
Darla Price
12:15 PM
Game Changers What's Driving the Out of Home Renaissance?
The Insights Arena
Out of Home advertising has evolved into a high impact, intelligently targeted medium for brands to reach, engage, and influence consumer behavior in an effective way. This interview with Talon’s Group CEO, Barry Cupples, covers what’s behind OOH’s Renaissance – from audience-first planning, intelligent technology platforms, creative innovation and flexibility, all contributing to driving meaningful and measurable business outcomes.
Ruth Mortimer Global President, Advertising Week
Barry Cupples Group CEO, Talon Outdoor
Barry Cupples
12:15 PM
Full Funnel TV: The State of Attribution
The Amazon Ads Studio
In recent years, TV has been making tremendous strides to incorporating effective measurement into everyday reporting. In fact, this emerging suite of TV attribution capabilities are frequently neck and neck with what digital marketers are used to. What is attribution’s role in TV’s evolution moving forward? How are marketers measuring true ROAS on their multi-screen TV investments? Ampersand’s Justin Rosen will discuss what marketers can do today, and and what they can expect to do in the future, to bring TV full funnel.
Dhomonique Murphy Founder & President, The Right Method
Justin Rosen SVP, Data and Insights, Ampersand
Justin Rosen
12:30 PM
What Can Companies Do To Help In A Time of Crisis?
The Amazon Ads Studio
As 2022 draws to a close, it feels like we are seeing more crises than ever before. The number of people forcibly displaced from their homes stands at 90M, climate change threatens the future of our planet and it is estimated that more people are living in poverty than ever before post pandemic.

So, as brands, marketers and humans - what can we do? How can we help and partner with organizations on the frontline beyond pithy headlines to help shape meaningful long term solutions that will make a difference to society and allow employees to be a part of progress?
12:35 PM
Shopping and Social Commerce The Next Frontier of Commerce is Creative
The Marketplace
In this fireside chat, Beth Ann Kaminkow, the CEO of VMLY&R Commerce and CEO of VMLY&R New York, will explore the era of modern commerce, the acceleration of creative commerce and how brands and agencies are reimagining ways of working to reach audiences across new commerce channels.
Matt Scheckner Chairman, Advertising Week
Beth Ann Kaminkow Global CEO, VMLY&R Commerce
Beth Ann Kaminkow
12:35 PM
Moving TV Forward After Review….Sports is Still TV-King!
The Screening Room, Presented by VAB
Streamers, cable networks and pay per view, oh my! This is not your mama’s sports viewing experience. There is no doubt, for sports leagues to stay relevant, they must meet the viewer where they watch. So, what does that look like in 2022? How have cable networks entered the game? How has the definition of “sports viewer” changed? What insights can we glean from the sports fan viewing experience that allows us to reach them when the final whistle blows? Natasha Sinagoga sits down to discuss the state of play in sports TV.
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Natasha Sinagoga Regional Vice President, Ampersand
Natasha Sinagoga
12:35 PM
Ideas & Innovation Data, Creativity and Innovation
The Innovation Factory, Presented by Healthline Media
Advertisers are increasingly looking to build campaigns around customer insights, but how can brands ensure they are striking the right balance between data and creativity? Advertising Week’s Rebecca Eaves and Christine Maguire, Vice President of Media at Tripadvisor, discuss the importance of building campaigns rooted in data, how in-house shops can drive innovation and why Tripadvisor’s audience of travel shoppers represents such an exciting prospect for advertisers.
Rebecca Eaves Global Vice President , Advertising Week
Christine Maguire GM/VP, Global Media Business, Tripadvisor
Christine Maguire
12:35 PM
Game Changers CTV Advertising Done Right: Leaps in Audience Targeting and Cookieless Attribution
The Insights Arena
Linear to CTV advertising and digital to big screen are a once-in-a-generation transformation. But simply shifting budget to CTV isn’t enough. CTV advertising must be done differently than TV, search and social.

Join this session to explore the audience-centric, content-agnostic and cookieless approaches to targeting and measurement that will unlock the full potential of this new medium and turn CTV into a performance channel finely tuned to deliver 10X+ lift in ROAS while regaining iOS visibility.
Fabrice Beer-gabel Vice President of Strategy, Intent IQ
Joel Cox Co-founder, Strategus
Fabrice Beer-gabel
Joel Cox
12:45 PM
Shopping and Social Commerce The Future of Marketing: Moving Beyond the ‘Who’ to the ‘Where’ and ‘When'
The Marketplace
From Apple’s IDFA to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting traditional strategies and tactics.

Join InMarket CEO Todd Morris for this 10-minute interview on how moving towards a cookieless and ID-independent world enables marketers to make real-time connections that are clearer, more actionable and more influential to shoppers. Learn how marketers can move beyond the ‘who’ to connect to the ‘when’ and the ‘where.’
Matt Scheckner Chairman, Advertising Week
Todd Morris CEO, InMarket
Todd Morris
12:45 PM
Moving TV Forward YouTube’s Increased Importance as Part of the TV Marketing Mix
The Screening Room, Presented by VAB
The world of TV is more fragmented and evolving faster than ever before. What do brands need to do to play a role in this environment? We bring together experts in the advanced TV space to show marketers just how to move TV forward — with everything from moving from GRPS to CPMS and audience-based buying, to multiscreen TV and achieving optimal deduplicated reach and frequency, to data and outcome measurement never before possible.
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Brian Quinn Chief Growth Officer, Pixability
Brian Quinn
12:45 PM
Ideas & Innovation Mobile OOH: Innovating in a World of Digital Fatigue
The Innovation Factory, Presented by Healthline Media
It’s no secret that consumers have digital advertising fatigue. Brands are increasingly tasked with finding creative ways to target consumers with continuous behavior shifts and preferences, including how they are marketed to.

Niels Sommerfeld, co-founder of mobilads, sits down to discuss how mobile OOH brings innovation in a digital fatigue era and how to measure its effectiveness.
Rebecca Eaves Global Vice President , Advertising Week
Niels Sommerfeld Co-founder & COO, mobilads
Niels Sommerfeld
12:50 PM
Advances in AdTech Finding the ROI Upside of an Economic Downturn
The Tech Lab, Presented by eBay Ads
Brands and advertisers just now settling into a post-COVID marketing rhythm are facing another major disruption, this time in the form of a global recession.

And while dialing back media spend may seem like the obvious way to cut costs, marketers who want to minimize the impact of a downturn and maximize the effectiveness of their marketing budgets need to think of — and spend for — the recovery.
Ruth Mortimer Global President, Advertising Week
Tsvetan "T" Tsvetkov SVP Consulting Services, Nielsen
Zaid Nasir Director Data Science & Analytics, Dell
Dennis Potgraven Chief Strategy Officer, Wavemaker
Tsvetan "T" Tsvetkov
12:50 PM
Future is Female An Evolving Ecosystem: The Past, Present and Future of Commerce Media
The Boardroom
Join Sherry Smith, General Manager of Global Enterprise at Criteo, as she discusses what the commerce media landscape looks like today, her path to Criteo and how women can make a powerful impact within the retail and advertising space.
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Sherry Smith General Manager of Global Enterprise, Criteo
Louise DiIulio
Sherry Smith
12:50 PM
Brands & Marketers How to Make Gen Z Fall in Love With Your Brand
The Creative Showcase, Presented by Audacy
Gen Z is the audience every brand wants a relationship with. So how do you grab (and keep) their attention?

Join Laura Connell (Consumer trends manager, GWI) and special guest Heather O’Shea (Global head of ad research & insights, Snap Inc.) for an insightful panel discussion hosted by Carrie Seifer (Chief client officer, GWI), where they’ll share the secrets to engaging this audience.

From social media to the environment, this session will take you on a data-led journey into the minds of this generation.
Heather O'Shea Global Head of Ad Research & Insights, Snap Inc.
Carrie Seifer Chief Client Officer, GWI
Laura Connell Consumer Trends Manager, GWI
Heather O'Shea
Carrie Seifer
12:50 PM
What’s Real, What’s Next and What’s the Noise?
The Great Minds Stage, Presented by Roundel
Unadulterated truth on the opportunities and perils of today's digital landscape.
Drew Stein Founder and CEO, Audigent
Nancy Hall CEO, Matterkind
Maria Weaver President, WMX - Warner Music Group
Bonin Bough Co-Founder & Chief Strategy Officer, Group Black
Drew Stein
Nancy Hall
12:55 PM
Shopping and Social Commerce How to Grow Your Email List Exponentially and Acquire More Customers
The Marketplace
Digital advertising costs for customer acquisition are increasing every year. Join Lauren Nagel, Founder and CEO of FindKeepLove, to learn killer tactics to grow your email list exponentially to acquire more customers for a fraction of the cost of other digital marketing channels.
Matt Scheckner Chairman, Advertising Week
Lauren Nagel , FindKeepLove
Lauren Nagel
12:55 PM
Moving TV Forward Attention That Drives Action
The Screening Room, Presented by VAB
With endless content options and screens, engaging an audience in a significant way is more essential and valuable than ever. In this session, Sean McCaffrey, CEO of GSTV, discusses what a real moment of attention can do to provide a meaningful experience for the viewer and drive consumer action for brands and advertisers.
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Sean McCaffrey President and CEO, GSTV
12:55 PM
Ideas & Innovation Clean AdTech: Purpose-Driven Change
The Innovation Factory, Presented by Healthline Media
Google Cloud Clean AdTech enables corporations to reduce their carbon emissions by as much as 90 percent and achieve purpose-driven change at a global scale. We do this by accelerating a carbon-free and circular economy, empowering with technology, and benefitting people and places. Attend this interview to learn ways that Google Cloud Clean AdTech can enable your organization to achieve its carbon reduction goals and uplevel sustainability in its business funnel.



https://www.youtube.com/watch?v=-S14SjemfAg
Rebecca Eaves Global Vice President , Advertising Week
Jenifer Muir Key Executive, Clean AdTech West, Google Cloud
Jenifer Muir
1:00 PM
Future is Female Lessons for Being a Great Leader
The Boardroom
As an advisor and executive coach to numerous Fortune 500 companies and startups, Sonia Jackson Myles works with CEO’s and their teams on leadership development strategies across organizations. Hear how to use her “Dreamwalking” techniques to inspire your own career, and get a sneak peek into her upcoming AW session on leading with kindness, combating quiet quitting, the importance of engaged employees and how to create a culture where employees can thrive – all the components that lead to a truly successful business.
Sonia Jackson Myles Founder, The Accord Group
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Sonia Jackson Myles
1:00 PM
AWExplains: Metaverse
The Amazon Ads Studio
Janet Balis, who leads EY Consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads the EY CMO practice, explains the metaverse. What is it? Why does it matter?
Janet Balis Partner, Marketing Practice Leader | EY Consulting, Ernst &Young LLP
Janet Balis
1:10 PM
Future is Female WSJ Interview: The Intersection of Style, Culture and Business
The Boardroom
With the backing of a legacy brand, WSJ. Magazine has found success in the crossover between fashion, style, culture and business. Join Tracey Baldwin, SVP at The Wall Street Journal, to discuss how these seemingly unlikely topics create the perfect community for brand longevity and customer relations.
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Tracey Baldwin SVP, WSJ Barron's Group
Tracey Baldwin
1:15 PM
Moving TV Forward Modern Video Measurement: An Interview
The Screening Room, Presented by VAB
In this conversation, VAB President and CEO Sean Cunningham will talk with President, Paramount Advertising John Halley on what's next for TV measurement. They'll discuss the current state and what innovations and opportunities are next as our industry evolves towards a more modern future of TV measurement.
Sean Cunningham President & CEO, VAB
John Halley President, Advertising, Paramount
Sean Cunningham
John Halley
1:15 PM
Ideas & Innovation How AI is Supercharging Creativity
The Innovation Factory, Presented by Healthline Media
In this session, TBWA\Chiat\Day NY's Chief Innovation Officer Rori DuBoff — alongside Google’s Global Head of Creative for Labs Partnerships, Matthieu Lorrain — will explore how new Artificial Intelligence tools are disrupting the creative landscape and creating previously unimaginable possibilities. While sharing examples of works created by people using machine-learning tools such as Midjourney, Dalle2 and other emerging platforms, they'll explore the implications and opportunities of human-machine artistic collaboration.
Rori DuBoff Cheif Innovation Officer, TBWA \ Chiat \ Day New York
Matthieu Lorrain Global Head of Creative, Google Labs
Rori DuBoff
Matthieu Lorrain
1:15 PM
Shopping and Social Commerce Hype: What We Can Learn from Sneaker Culture
The Marketplace
Sneakerheads know all about the extreme hype that makes sneakers such a hot and expensive trend. How can you use these lessons for your brands? This panel will dive into what sneaker hype looks like and break it down into marketing lessons for all brands.
Arinze Emeagwali Culture & Community Marketing Lead, Instagram
Beth Bulik Reporter, Endpoints News
Mark Pappas SVP, Innovation, CMI Media Group
Sharifa Murdock Chief Impact Officer , KITH
Arinze Emeagwali
Beth Bulik
1:15 PM
Game Changers Buzz and Devotion: The Fan Economy That Makes Niche Mainstream in Today’s Culture
The Insights Arena
A lively discussion exploring the importance of fans for brands today, the different types of fans and how brands can activate against them through communications, social media, collaborations, social causes/initiatives and digital activations.
Fotoulla Damaskos SVP, Brand Strategy and Innovation, National Research Group
Ryan Linder Global Chief Marketing Officer, Stagwell
Jay Kaufman EVP, Head of Sports Marketing, National Research Group
Neda Whitney SVP, Head of Marketing, Christie’s
Sarah Myles Director, Communications Measurement & Insights, McDonalds
Fotoulla Damaskos
Ryan Linder
1:15 PM
The Time is Now: How IOT Technology Can Transform Your Home and the Dog Industry
The Amazon Ads Studio
Each year, millions of dogs are lost or killed by cars, and in a crowded pet tech market, the question of why this is happening still lingers. Stanford entrepreneur Ken Ehrman worked with World Renowned Dog Behaviorist Cesar Millan to invent a technology to save dogs' lives. Join the two as they discuss the importance of utilizing this IOT technology and showcase how consumers can use Halo Collar to not only transform their lives at home, but travel with their dogs safely as well.
Cesar Millan Co-Founder, Halo Collar
Ken Ehrman Founding & Managing Partner, Halo
Sarah Ashley Freelance PureWow Editor, PureWow
Cesar Millan
Ken Ehrman
1:30 PM
Advances in AdTech Gamers are Paying Attention. Are You?
The Tech Lab, Presented by eBay Ads
There has never been a better time for advertisers to get their brand in the game. Learn how Frameplay is setting the standard in ad serving, creative formats and measurement in these virtual worlds, including coveted metrics like attention, viewability, brand and performance measurement, with an expert panel.

Audience members will see how intrinsic in-game advertising reaches consumers in a live demonstration and walk away with a clear understanding of how new metrics in the gaming world.
Mitch Davis Partner, Frequency Fund
Jonathon Troughton CEO and Co-Founder, Frameplay
Meredith Hughes VP, Client Partner, Labelium
Ben Devore Director, Media Strategy at American Cancer Society, American Cancer Society
Mitch Davis
Jonathon Troughton
1:30 PM
Brands & Marketers A Client’s Journey to Audio: An Integrated Audio Planning Process and Case Study
The Creative Showcase, Presented by Audacy
Brian Benedik, CRO of Audacy, sits down with one of Audacy's most high-profile personalities, Boomer Esiason, and Cara Lewis of Dentsu International to talk about their passion for Audio. These iconic and influential leaders will talk about how brands and creatives work to target, engage and influence audiences across audio platforms and how to strengthen Audio campaigns to deliver listener action.
Brian Benedik Chief Revenue Officer, Audacy
Boomer Esiason On-Air Host, WFAN, Audacy
Cara Lewis Chief Investment Officer, dentsu international
Brian Benedik
Boomer Esiason
1:30 PM
Sports is the New Primetime: Why Live Sports are as Important as Ever for Brands
The Great Minds Stage, Presented by Roundel
From big personalities to big-time plays, sports drive the cultural conversation and create meaningful connections with fans like no other medium.

For nearly 50 years, Warner Bros. Discovery Sports’ portfolio has been at the center of it all: creating beloved franchises — including the iconic Inside the NBA — building out properties like Bleacher Report, the #1 digital destination for young sports fans, and developing fan-first experiences that heighten engagement across the company’s extensive footprint of live sports.
Luis Silberwasser Chairman and CEO , Warner Bros. Discovery Sports
Jon Steinlauf Chief U.S. Advertising Sales Officer, Warner Bros. Discovery
Stefanie Rapp Senior Vice President of Commercial Growth Strategy, Warner Bros. Discovery Sports
Luis Silberwasser
Jon Steinlauf
1:30 PM
Future is Female Breaking Through a Sea of Sameness
The Boardroom
In industries with similar products and offers, it is increasingly difficult for marketers to find new ways to stand out from the competition. How do you capture consumer attention and build brand preference to avoid the sea of sameness?

In this session, hear from women leading the charge within their marketing organizations about how they are differentiating their brands by bringing together data and creative into one process.
Erin Arnett Head of Industries, VidMob
Laura Troy Director, Social Media US & Canada, Marriott International
Christine White Head of Content, Social and Media, Integrated Marketing, Ulta Beauty
Jessica Douglass Global Director, draftLine Transformation, Anheuser-Busch InBev
Erin Arnett
Laura Troy
1:45 PM
Shingy Speaks: Influencers Collaborating with Brands
The Amazon Ads Studio
Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. This time he reflects on influencer relationships with brands.
David Shing Digital Prophet, Shingy
1:55 PM
Moving TV Forward Modern Video Measurement: A View from the Top
The Screening Room, Presented by VAB
Join us as we sit down for a panel discussion with the experts who are paving the way to a more modern and innovative TV measurement future. We will discuss the challenges our industry is facing in adopting new solutions, the areas of opportunity and offer guidance and actionable takeaways to help you best navigate the complexities of the ever-evolving measurement landscape.
Nicolle Pangis CEO, Ampersand
Dani Benowitz President, US, MAGNA
Danielle DeLauro EVP, VAB
Dana Bhargava Head of Experience Planning and Media, Consumer Health, Sanofi
Nicolle Pangis
Dani Benowitz
1:55 PM
Ideas & Innovation Eleven Steps for a Mind Blowing Partnership with Netflix, Domino’s and WIP
The Innovation Factory, Presented by Healthline Media
In this session, Domino’s SVP, Brand & Product Innovation Kate Trumbull, Netflix Head of Brand Partnerships (US) Aarti Thiagarajan and WorkInProgress Partner & Chief Creative Officer Matt Talbot explain eleven steps they took for a mind-blowing partnership for Stranger Things 4, Netflix's most popular English-language series ever and how it helped Domino’s reach an entirely new audience.
Kate Trumbull Senior Vice President - Brand & Product Innovation, Domino's
Matt Talbot Partner and Chief Creative Officer, WorkInProgress
Aarti Thiagarajan Head of Brand Partnerships (US), Netflix
Kate Trumbull
Matt Talbot
1:55 PM
Shopping and Social Commerce The Shifting Seas of Social Strategy
The Marketplace
Like the speed of light, social media changes daily. There are new platforms, behaviors and trends appearing that no longer fit the strategies of 2019.

Businesses must continuously shift their social strategies based on the ever-changing audience behaviors and ecosystems. But how?

Learn how to effectively land your social strategy from top leaders in the influencer marketing industry as well as top brands such as Microsoft and Liquid Death.
Andy Pearson VP of Creative, Liquid Death
Gabe Gordon Co-founder and Managing Partner, Reach Agency
Meghan Myszkowski Global Head of Social Media, Xbox and Xbox Game Pass, Microsoft
Bryan Waddell Brand Marketing Manager, Nestle
Andy Pearson
Gabe Gordon
1:55 PM
Game Changers What is State of the Art in Customer Journey Marketing?
The Insights Arena
Customer journeys have been mapped, researched, discussed and written about for over a decade. So why do over 80% of CMOs globally rank getting the customer journey right as their no.1 priority today?

This discussion will bring perspectives from leading CMOs with journey marketing experience, journey experience designers and consultants who have studied the impact of enhanced journey experience across industries. You will learn what makes a customer journey best-in-class today and what makes getting it right so important.
Seraj Bharwani Chief Strategy Officer, AcuityAds Inc.
Oonie Chase Partner, IDEO
Joe McCambley CMO, Saatva
Lauren Wiener Managing Director & Partner, Boston Consulting Group
Seraj Bharwani
Oonie Chase
2:00 PM
From Languishing to Thriving: Solving the Burnout Crisis
The Amazon Ads Studio
The stress and burnout epidemic continues to spread, even as the issues of employee well-being and mental health have moved to the top of the agenda for companies around the world. Today’s employees are navigating hybrid work, geopolitical instability, social unrest and economic uncertainty. The result is unprecedented strain on mental health and well-being. Arianna Huffington, founder and CEO of Thrive Global, is joined by Kerry Dryburgh, EVP, People & Culture, BP; Kathleen Hogan, Chief People Officer & EVP, Human Resources, Microsoft; and Kim Lupo, SVP & Global Head, Total Rewards, Walmart; to explore what companies can do to ensure their people are motivated, engaged, enthusiastic, and thriving despite today’s uniquely challenging environment.
Arianna Huffington Founder and CEO, Thrive Global
Kerry Dryburgh EVP, People & Culture, BP
Kathleen Hogan Chief People Officer & EVP, Human Resources, Microsoft
Kim Lupo SVP & Global Head, Total Rewards, Walmart
Arianna Huffington
Kerry Dryburgh
2:10 PM
What 30,000 Consumers and 20 Experts Tell Us About the Future of Retail
The Great Minds Stage, Presented by Roundel
Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, dentsu has charted the long-term trends shaping the future of retail and shopping. Evolving consumer behaviors are being met with technology and data advances that are continually raising shopper expectations that retailers and brands must exceed. Learn how retailers and brands must invent the future and design for what's next to thrive in the rapidly changing shopping landscape.
Jeff Greenspoon President, Global Solutions, Dentsu
Jeff Greenspoon
2:10 PM
Advances in AdTech Moving Beyond the Hype: How Data Clean Rooms are Powering Media Today
The Tech Lab, Presented by eBay Ads
Today, global organizations successfully use clean room technology to power rich data-driven experiences without limits or risk. Join InfoSum’s Chairman and CEO Brian Lesser and advertising industry expert Joanna O’Connell, as they discuss the future of data clean rooms, why privacy is good for business and smart strategies organizations can implement today to maximize the value of their data.
Brian Lesser Chairman and CEO, InfoSum
Joanna O'Connell Research Analyst, Media Math
Brian Lesser
Joanna O'Connell
2:10 PM
Brands & Marketers The Perfect Match: How Killer Creative Takes Earned Media to the Next Level
The Creative Showcase, Presented by Audacy
In this session, Beth Marrano, Chief Client Officer, BCW North America, will moderate a conversation with Zachary Roberts, Head of Media & Innovation, Personal Care North America at Colgate-Palmolive, and Diego Bertagni, Executive Creative Director, BCW North America, about how BCW’s Earned-Plus approach — earned media plus paid media, creative technology, data and other innovative capabilities — was used to breathe new life into an established brand and help it win over a completely new audience with a truly killer idea.
Diego Bertagni Executive Creative Director, North America, BCW
Beth Marrano Chief Client Officer, North America, BCW
Zachary Roberts Head of Media & Innovation, Personal Care North America , Colgate-Palmolive
Diego Bertagni
Beth Marrano
2:10 PM
Future is Female I am Woman: Turning Trials and Tribulations into Opportunity
The Boardroom
Today, it feels difficult for women to show up each day as their whole selves when their core rights are under threat. Tomorrow, women will remember that we are fierce. We are strong. We are forces of nature who make life happen for those around us. We will prevail.

Join unapologetic female leaders from Horizon Media, Philips and LiveRamp for candid conversation, hot takes and honest revelations about the biggest stressors women are facing today and how we will overcome them.
Daniella Harkins SVP, Sales Excellence and Strategy, LiveRamp
Laura McElhinney Chief Data Officer, Horizon Media
Jennifer Lavelle Head of Global Business Marketing, Ambulatory, Monitoring & Diagnostics , Philips
Daniella Harkins
Laura McElhinney
2:30 PM
Replay Session: Why Coming Out at Work is Good for Business
The Amazon Ads Studio
Missed the live stream of this session earlier? Catch up online on the Amazon Ads Studio with this replay of this popular session from our live stages in New York.

Former NBA Superstar Jason Collins made headlines when he came out as gay. His story is like so many in advertising and business in general — individuals who stay in the closet because it feels like a safer space.

But the world is missing out on the diversity of views LGBTQ+ individuals have when they can bring their whole selves to the workplace — be it on the court, in a meeting or in collaboration with others.

In a panel moderated by Lisa Granatstein, Chief Content Officer at Front Office Sports, hear Jason Collins talk about his decision to come out. They will be joined in conversation by Reckitt CMO Gary Osifchin, and DNA Chairman Alan Brown, who will share their personal stories and share learnings and insights on why coming out is good for people, brands and business.
Alan Brown Founder and Chairman, DNA
Jason Collins NBA Cares Ambassador and Former NBA Superstar, NBA
Lisa Granatstein Chief Content Officer, Front Office Sports
2:35 PM
Moving TV Forward Winning the Fight for Attention
The Screening Room, Presented by VAB
Marketers today are struggling to reach consumers across the most fragmented landscape in the history of media. With 1 in 2 American adults no longer watching traditional television, the fight for attention has taken center stage.

Join industry leaders from TikTok, Warner Bros Discovery, Samba TV and WWE for a no-holds-barred debate about the future of media and consumer engagement and how every brand must evolve to win the fight for attention.
Meredith Brace CMO, Samba TV
Julie Green Director, Global Business Solutions, TikTok
Andrea Zapata EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
Craig Stimmel Senior Vice President and Head of Global Sales & Partnerships, WWE
Lars Hyman U.S. Head of Communications Design, Initiative
Meredith Brace
Julie Green
2:35 PM
Ideas & Innovation The Unmined Gem: Strategic Music Licensing to Grow Your Brand and Shape Culture
The Innovation Factory, Presented by Healthline Media
We all know that music can be a powerful tool to help brands connect with consumers. But are we really taking advantage of music as an ASSET to build the brand, increase marketing effectiveness… and save time and money while doing so?

Effective music use doesn’t have to require a lot more work or resources. It just takes a little intentionality.

In this conversation, Music Supervisor and Owner of Parvin Music, Sam Parvin, directs an open conversation about what specific ideas she’s seen work to achieve more effective and efficient music selection and licensing with her clients like Beam Suntory, The Coca-Cola Company and AB-InBev. You’ll also discover together potential ways to easily and powerfully execute on music within your organization, so come ready to share challenges, ask questions and take notes!
Sam Parvin Owner & Director, Parvin Music
Sam Parvin
2:35 PM
Shopping and Social Commerce Amazon Games + Twitter, A Full-Funnel Approach to Launch a “New World”
The Marketplace
74% of people on Twitter are gamers, and with over 2B Tweets about gaming in 2020, Twitter is where the community gathers to share their love of new games. That’s why Amazon Games came to Twitter to launch “New World” and tap into Twitter's epic gaming audience to tease, launch, drive to download and sustain the momentum of the game’s arrival — all on Twitter's timeline. Learn how the campaign unfolded and created massive shifts in awareness, followers and game downloads.
Stephen Saiz Head of Growth, Amazon Games
Chad Tully Industry Director, Retail, Twitter
Stephen Saiz
Chad Tully
2:35 PM
Game Changers The Creator Search: Driving Coveration & Action on TIkTok Through Innovation
The Insights Arena
Which creator is right for my brand? How do I make videos that will perform on TikTok? Join us in this fireside chat with two companies who are building robust solutions to answer tough advertiser questions like these.
Kimberly Wu Global Lead of Partner Marketing, TikTok
Krishna Subramanian Chief Executive Officer, Captiv8
Bill Hildebolt Chief Executive Officer & Co-Founder, gen.video
Kimberly Wu
Krishna Subramanian
2:50 PM
Looking Ahead: Leading for the Future
The Great Minds Stage, Presented by Roundel
Industry evolution will continue to pose unique challenges for the ad and media industry. But with big changes come big opportunities.

Join Yahoo CEO Jim Lanzone and Jacki Kelley, CEO dentsu Americas, as they discuss leading through transformation and balancing industry complexities without ever losing focus on their North Star — people.
Matt Scheckner Chairman, Advertising Week
Jim Lanzone CEO, Yahoo
Jacki Kelley CEO, Americas, dentsu
Jim Lanzone
2:50 PM
Advances in AdTech Cracking the Code: Building Trust and Transparency in Social Live Feeds
The Tech Lab, Presented by eBay Ads
In the age of social media, it’s crucial that your global brand’s message thrives between selfies, posts, and stories. Given the explosive growth of user-generated content on social live feeds, marketers want to rest assured that social live feed environments are brand safe and suitable.

Join IAS’s Lisa Utzschneider, TikTok’s Jorge Ruiz and Publicis's Shelby Saville as they discuss building trust and transparency in the live feeds of social platforms and why media quality matters.
Lisa Utzschneider Chief Executive Officer, Integral Ad Science
Shelby Saville Chief Investment Officer, Publicis
Jorge Ruiz Global Head of Marketing Science, TikTok
Lisa Utzschneider
Shelby Saville
2:50 PM
Future is Female The Future is Female and Winmo's Already Tracking It
The Boardroom
Winmo is known for tracking top advertisers and agencies, but this year, the company heeded demand by sales teams wanting to work specifically with women owned businesses, so they began tracking this. Learn why people are looking to work with women-owned organizations, how many top advertisers have women at the helm, and how they're represented in the C-Suite.
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Marilyn Mead Brutoco VP Marketing, Winmo
Marilyn Mead Brutoco
2:50 PM
Interview with Matt Greenberg from Food52
The Creative Showcase, Presented by Audacy
Interview With SVP and Head of Partnerships at Food52, Matt Greenberg.
Matt Greenberg SVP and Head of Partnerships , Food52
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Matt Greenberg
3:00 PM
Brands & Marketers Jellysmack Interview: Go Multi-Platform Now!
The Creative Showcase, Presented by Audacy
Hear from Jellysmack's Head of Brand Partnerships, Jenifer Geller, as she discusses the importance of multi-platform campaigns and full-funnel influencer marketing.
Michael Gewirtzman Global Vice President, Programming, Advertising Week
Jenifer Geller Head of Brand Partnerships, Jellysmack
Jenifer Geller
3:00 PM
Future is Female Building a Well-Rounded Career
The Boardroom
Media has always been a strong sector for women in our industry, however, C-Suite positions for women dramatically lag progress made in other industries. Enjoy an intimate session with Christa Carone, President, Infillion Media, where she'll talk about how she's successfully navigated the media, marketing, tech and finance sectors to round out a decades-long career — to lead one of the fastest-growing companies in tech.
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Christa Carone President, Infillion
Christa Carone
3:00 PM
An Interview with Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development, NBA
The Amazon Ads Studio
How do you intentionally engage an audience to interact with them and turn them from passive spectators to active participants? How do you strategically and creatively use content to engage customers and invite them to interact with your brand? How do you shift customers to interactive collaborators instead of just recipients of numerous generalized marketing messages? Hear ideas on how the NBA is transforming their audiences to better experience their brand.
Dhomonique Murphy Founder & President, The Right Method
Joey Graziano Senior Vice President and Head of Global Event Strategy & Development, NBA
Joey Graziano
3:10 PM
Brands & Marketers Sound Check with Audacy
The Creative Showcase, Presented by Audacy
Audacy CRO Brian Benedik sits down with Advertising Week’s VP of Programming Michael Gwertzman to discuss the superpowers of audio. As the economy shifts, and ad budgets and media mix are being reevaluated, it’s never been a better time for audio. In times of uncertainty consumers turn to what is familiar - rituals - and audio is a critical ingredient, offering exponential listener engagement and results, deeper trust than other media, diversity of platforms, data and measurement, and campaign flexibility.

Michael Gewirtzman Global Vice President, Programming, Advertising Week
Brian Benedik Chief Revenue Officer, Audacy
3:10 PM
Future is Female From NASA Scientist to VP of Data Science: Di Wu
The Boardroom
Di Wu, VP of Data Science at Jellyfish, is unique because before joining Jellyfish — a global marketing performance company for the platform world — she worked in meteorology at NASA with brilliant scientists.

In 2017, she underwent a career change to marketing at Jellyfish and was able to build the data science team from scratch as the first data scientist hired at the company. She now leads, motivates and inspires 60+ data analysts and data scientists over the AMER, EMEA and APAC regions.
Louise DiIulio Executive Director, Global Partnerships & AWNewYork, Advertising Week
Di Wu VP of Data Science, Jellyfish
Di Wu
3:15 PM
Moving TV Forward The Growing Market for Out-Of-Home Digital Advertising
The Screening Room, Presented by VAB
Through the lens of advertisers, streaming platforms and local businesses, this panel will highlight the types of technology available to make OOH ads more targeted than ever before, how advertisers can build effective campaigns using this advertising technology and how to incentivize and support the business establishments (both local and national) that run them.
Rebecca Eaves Global Vice President , Advertising Week
Blake Sabatinelli Chief Operating Officer, Atmosphere
Maureen Chen Director of Marketing, Wow Bao
Blake Sabatinelli
3:15 PM
Ideas & Innovation How to Leverage Marvel, Star Wars, Pixar and More in Advertising with Disney
The Innovation Factory, Presented by Healthline Media
Characters, canon and commerce. Join executives from Disney and creative agency MOCEAN for a deep dive on how to use iconic intellectual property in advertising. The panel will reveal how brands can align characters and themes from franchises like Star Wars, Pixar and Marvel with their campaigns while ensuring the integrity of both the IP and your brand objectives.
Mindy Hamilton SVP, Global Partnerships & Marketing, The Walt Disney Company & Marvel Studios
Chris Lisciandro Vice President of Global Partnership Marketing, The Walt Disney Company
Erica Coates Chief Operating Officer, MOCEAN
Greg Harrison Chief Creative Officer, MOCEAN
Wes Morton CEO and Founder, Creativ Strategies
Mindy Hamilton
Chris Lisciandro
3:15 PM
Shopping and Social Commerce The Thoughtful Shopper: What YouTube Trends Reveal About New Shopping Habits
The Marketplace
New research from Talk Shoppe shows that informed shopping is the key to a satisfied buyer. Cenk Bulbul, Marketing Director of YouTube Shopping, will moderate a conversation about how people use YouTube to get inspired, confidently make purchase decisions and shop brands that they love. You’ll hear from Cassey Ho, entrepreneur and YouTube creator, Blogilates and Burrow, a DTC furniture brand.
Cenk Bulbul Director of Marketing, YouTube Shopping, YouTube
Liana Morgado Founding Partner, Talk Shoppe
Cassey Ho Entrepreneur & YouTube Creator, Blogilates
Wes Fossile Director of Growth Marketing , Burrow (burrow.com)
Cenk Bulbul
Liana Morgado
3:15 PM
Game Changers Advertising the Future Today
The Insights Arena
GE is building technology and plans that will change many aspects of our lives in the coming years — recently pushing forth a triple rebrand focused on Healthcare, Energy and Aviation futures. And futurism is still a subject that we grapple with as an industry in terms of our internal structures and external discussions with consumers.

We’ll talk about how a beloved heritage brand shares its plans for the future in an engaging, educational and captivating way across its advertising platforms.
Linda Boff Chief Marketing Officer, GE
Shayna Cohen SVP, Client Services, Laundry Service
Linda Boff
Shayna Cohen
3:15 PM
Advertising and the Hispanic Community: An Interview with Claudia Romo Edelman, Founder, We Are All Human Foundation
The Amazon Ads Studio
The Hispanic community is hugely diverse in just about every way — race, ethnicity, religion, gender and sexual identity, and politics. And while these differences enrich us and make us strong, they also fragment us. The data tells a much different story about Latinos that isn’t commonly perceived.

Marketing has come a long way from some of the stereotypes, but we need to do more. The main driver of the community in progress. The main pain point of Latinos is invisibility, marketers know this. Latino Unity and Latino pride for Latino Progress.
Claudia Romo Edelman Founder, We Are All Human
Dhomonique Murphy Founder & President, The Right Method
Claudia Romo Edelman
3:30 PM
Raising the Bar: Collaborative Story Building Between Creatives and Brands
The Great Minds Stage, Presented by Roundel
How can brands and content creators authentically tap into artist-driven storytelling to create an impactful partnership?

This discussion will feature AMC Networks’ Content Room and the star and creators, Rhea Seehorn and Hannah Davis, behind the Emmy®-nominated original series “Cooper’s Bar” to discuss the creative development behind the digital series, its impact with audiences, branded partnerships and how it serves as a case study for the kind of story-building truly innovative integrated marketing is all about.
Rhea Seehorn Emmy®-nominated actor, and Creator/Executive Producer/Director & Star of “Cooper’s Bar” and AMC’s Better Call Saul
Hannah Davis Creator/Executive Producer/Director of “Cooper’s Bar”
Kim Granito Executive Vice President, Content Room & Integrated Marketing, AMC Networks
Dade Hayes Business Editor, Deadline
Rhea Seehorn
Hannah Davis
3:30 PM
Advances in AdTech Unleash Mobile Reach: Why Advertisers Can’t Afford to Ignore Mobile Gaming
The Tech Lab, Presented by eBay Ads
Hear how advertisers and agencies are finding success by tapping into the fastest-growing entertainment industry: mobile gaming.

Today, 70% of all US digital media time comes from mobile apps, more than any other channel, site or network. In-app mobile game advertising is proving to be a strategic way to drive high levels of engagement with premium audiences.

Join us as we explore how dynamic mobile campaigns reach valuable audiences and are optimized toward highly engaged consumers that drive results.
Matt Greenberg SVP and Head of Partnerships , Food52
Meagan Martino Head of Demand - EMEA & Americas, AppLovin
Matthew McHugh Associate, Red Ventures
Jay Krihak Executive Director , Cross Media Agency
Meagan Martino
3:30 PM
Brands & Marketers The Power of Emotional Intelligence to Fuel Brand Growth
The Creative Showcase, Presented by Audacy
How can brands win consumer loyalty by leaning into emotional intelligence (EQ)? Join Microsoft Chief Brand Officer Kathleen Hall, Carat US CEO Mike Law, and Forbes CMO Network Managing Director Seth Matlins for a conversation all about why EQ is relevant for marketers, how to harness its power to accelerate brand growth and which brands are winning on the EQ scale.
Mike Law CEO, dentsu's Carat US
Kathleen Hall Chief Brand Officer, Microsoft
Seth Matlins Managing Director, Forbes CMO Network
Mike Law
Kathleen Hall
3:30 PM
Future is Female Modern Feminism and Women's Media with Jezebel, The Root and Betches Sup
The Boardroom
Post #MeToo, post-Roe, and post-BLM, women’s media faces a new, unprecedented landscape as it navigates ground-shifting political and cultural headwinds. What exactly do women want to consume right now? How are audiences responding to this moment? How do you ensure your brand is urgent and relevant yet also commercial and responsive to the current marketplace? We talk to leading women’s media editors about what comes next for the industry and their brands, what’s irrevocably changed, and what they’ve learned from it.
Vanessa De Luca Editor In Chief, The Root
Laura Bassett Editor in Chief, Jezebel
Amanda Duberman Editorial Director, Betches Media
Laura Brounstein Founder, Brounstein Ventures
Vanessa De Luca
Laura Bassett
3:30 PM
AWExplains: Esports and Gaming Trends
The Amazon Ads Studio
Alexander Lee Gaming and Esports Reporter, Digiday
Alexander Lee
3:45 PM
In Conversation with Maryam Banikarim
The Amazon Ads Studio
Maryam’s had an amazing career arc, from film production assistant in Argentina to stints in investment banking, publishing, ad agencies, and for the past 20 years as CMO of some of the top brands in the world like Hyatt Hotels, NBC Universal and Univision.

Most recently, she’s been the CMO of Nextdoor and is now doing something very exciting that will affect all of us who live and love NYC. But more on that later.

In this interview, Maryam will share her journey along with lessons learnt for the industry along the way.
Dhomonique Murphy Founder & President, The Right Method
Maryam Banikarim CMO, Nextdoor
Maryam Banikarim
3:55 PM
Moving TV Forward Streaming Services + Rich Data = Actionable Insights + Programmer Profitability
The Screening Room, Presented by VAB
Measurement and attribution company 605 and agency Known are leveraging rich data to drive differentiation and build share and long-term profitability for AMC Networks.
Lindsey Woodland GVP, Client Data Science, 605
Nathan Hugenberger CTO & EVP, Known
Sylvia George Executive Vice President, Performance Marketing, AMC Networks
Lindsey Woodland
Nathan Hugenberger
3:55 PM
Ideas & Innovation The Future is Bright for OOH
The Innovation Factory, Presented by Healthline Media
In an era where it’s increasingly hard to target, consumers are scrutinizing ads, the TV audience is waning, and privacy is adding new layers of complications; OOH is the most efficient way to reach your audience as scale. It works as the glue to reach consumers on their daily journeys and amplifies all other media channels.
Anna Bager President & CEO, OAAA
Natrian Maxwell GM, Emerging Channels, The Trade Desk
Ian Dallimore VP of Digital Growth & GM Programmatic, Lamar
Dave Olesnevich Head of Product, IBM Watson Advertising
Anna Bager
Natrian Maxwell
3:55 PM
Shopping and Social Commerce Psst… This is How You Stock a Digital Shelf
The Marketplace
Join DoorDash in a discussion with Coca-Cola and Walgreens to hear how brands and advertisers are stocking digital shelves in today’s ever-evolving digital environment.

Discussions will include best practices for meeting consumers where they’re at, how to use third-party apps like DoorDash to market to busy consumers who value convenience and what new innovative products and offerings are coming down the pipeline to take stock of as DoorDash looks to redefine the concept of advertising.
Toby Espinosa Vice President of Ads, DoorDash
Lauren Freedman Director, eCommerce Marketing, Coca-Cola North America
Stefanie Kruse Vice President, Digital, Ecommerce, and Omni-Channel , Walgreens
Toby Espinosa
Lauren Freedman
3:55 PM
Game Changers How the Advertising Industry is Working to Curb the Fentanyl Crisis
The Insights Arena
Drug overdose deaths reached the highest number ever recorded in a 12-month period in 2021. The rise is being fueled by the prevalence of synthetic opioids, like fentanyl, which were involved in an estimated 66% of overdose deaths during this time period.

The advertising community has joined forces to address youth fentanyl awareness and substance use disorders in the fight against this national emergency. Join this discussion to learn about the power of partnership in addressing urgent social issues.
Jaime Robinson Chief Creative Officer, Joan Creative
Kathy Kayse Chief Media Strategy & Partnerships Officer, Ad Council
Jacqueline Beauchere Global Head of Platform Safety , Snap, Inc.
Dr. Jessica DiVento Dzuban Global Head of Mental Health , YouTube
Jaime Robinson
Kathy Kayse
4:10 PM
Rewriting Normal in Advertising and Marketing: Marlee Matlin and Audrey Melofchik
The Great Minds Stage, Presented by Roundel
Academy Award winner Marlee Matlin and CEO of Wunderman Thompson NA Audrey Melofchik discuss how advertisers can move beyond “normal” stereotypes in media and start writing more progressive stories that better represent the diversity of our modern world.
Audrey Melofchik CEO, North America, Wunderman Thompson
Marlee Matlin Academy Award-Winning Actress & Activist
Jack Jason ASL Interpreter for Marlee Matlin
Audrey Melofchik
Marlee Matlin
4:10 PM
Advances in AdTech Ad Targeting: Why You Should Check Your Biases at the Door
The Tech Lab, Presented by eBay Ads
Marketers have historically relied upon conceptual knowledge and savvy to find relevant audiences for advertising. In spite of the recent shift toward data-driven marketing decisioning, both approaches remain fraught with bias, often quite unintentionally.

The old ways of targeting fail to honor new ways of thinking (or the unique, stereotype-defying way many consumers today live). In this panel, we'll talk about how marketers can rework targeting, throw their biases out the window, and deliver a more effective ad campaign.
Reggie Wideman Chief of Staff, Head of Strategy, Lytics
Giusy Buonfantino Vice President, Consumer Packaged Goods Industry Solutions, Google Cloud
Steven Moy CEO, Barbarian
Reggie Wideman
Giusy Buonfantino
4:10 PM
Brands & Marketers How Today’s Tech Companies Can Accelerate Growth While Building Enduring Brands
The Creative Showcase, Presented by Audacy
After their early trailblazing years, today’s technology companies looking to scale often find themselves caught in a competitive pack of others chasing the same goal. Hear from Opendoor, Affirm and Venables Bell + Partners leaders on how to take a new tech company through their difficult teenage years to both thrive today and build an enduring and iconic brand that can stand the test and pressure of time.
Gavin Jones Managing Director, Venables Bell + Partners
Erika White VP, Marketing and Communications, Affirm
David Corns VP, Marketing, Opendoor
Katie Kempner Founder, Creator and Host, "Perspectives with Katie Kempner", Kempner Communications
Gavin Jones
Erika White
4:10 PM
Future is Female ElevateHER: Impactful Brand Messaging for Millennials and Gen Z Women in the Age of ‘Quiet Quitting’
The Boardroom
When it comes to brand messaging to Millennials and Gen-Z, it’s important to recognize their demand for a healthy work-life balance and non-toxic mental environments. In the age of the Great Resignation, coupled with an increased demand for work-from-home flexibility, brands have an opportunity to resonate with this growing wave. This panel will offer large companies, small businesses and solopreneurs the opportunity to integrate creative brand messaging with authentic, nourishing, inclusive and inviting work cultures.
Jasmine Grant Director, Brand Content, xoNecole
Candace Marie Social Media Consultant & Creative; Founder & CEO, Black in Corporate
Ezinne Kwubiri Global Chief Inclusion & Diversity Officer, Wunderman Thompson
Christina Brown Global Marketing Manager and Founder , Love Brown Sugar LLC
Jasmine Grant
Candace Marie
4:15 PM
Interview with Tremor International CCO, Chancelee Johnson
The Amazon Ads Studio
Chancelee Johnson joins us in the studio to share what the future of TV viewership looks like and why an end-to-end tech stack is the future of ad tech.
Dhomonique Murphy Founder & President, The Right Method
Chancelee Johnson Chief Commercial Officer
Chancelee Johnson
4:30 PM
Leading with Integrity: Interview with Kristin Frank, CEO, Ad Predictive
The Amazon Ads Studio
Kristin Frank, AdPredictive's CEO and MTV's former COO, is always ahead of the curve when it comes to solving big MarTech industry problems, inspiring teams, and enabling data driven customer intelligence for all. In this can't miss conversation, Frank will speak about the importance of leading with integrity, how that has shaped her executive career journey (CEO, COO, Board Member), and why this is critical to the next generation of aspiring marketing leaders.
Dhomonique Murphy Founder & President, The Right Method
Kristin Frank CEO, AdPredictive
Kristin Frank
4:35 PM
Moving TV Forward CTV: Where are We on the Programmatic Journey?
The Screening Room, Presented by VAB
In this CTV fireside conversation, Alysha Dino, Publisher Development Director at Publica, will be joined by Matthew Jamison, Group Vice President of Digital and Demand Partnerships at DIRECTV Advertising, to talk about the growing AVOD and FAST streaming ecosystem and the role of programmatic technology in the future of TV advertising.
Matthew Jamison Group Vice President of Digital and Demand Partnerships, DIRECTV Advertising
Alysha Dino Publisher Development Director, Publica
Matthew Jamison
Alysha Dino
4:35 PM
Ideas & Innovation Sum of the Parts: How Micro Changes Lead to Macro Wellness Effects
The Innovation Factory, Presented by Healthline Media
Today, consumers look for solutions that speak to their holistic wellness goals. As they strive to make progress on their journey of well-being, many people recognize that small lifestyle changes give them the best chance of success.

Now 56% of US adults want helpful hints of little things they can do each day to be healthier. Hear how brand category leaders are focusing their narrative on how small micro changes can lead to long-term gains and create community along the way.
Gabe Howard Podcast Host and Chronic Condition Advocate, Inside Mental Health, a PsychCentral.com Podcast
Jenny Yu, MD FACS Head of Medical Affairs, Healthline Media
Karina Kogan Chief Marketing Officer, ŌURA
Mark Mullett Co-Founder and Co-CEO, obé
Gabe Howard
Jenny Yu, MD FACS
4:35 PM
Shopping and Social Commerce How McDonald's Found Its Brand Voice by Speaking Fan to Fan
The Marketplace
McDonald's Chief Marketing & Customer Experience Officer talks about how the brand found its voice through speaking fan to fan: reconnecting with McDonald's fans, reinventing its approach to marketing and driving results for the Golden Arches
Tariq Hassan CMO, McDonald’s USA
Tariq Hassan
4:35 PM
Game Changers Agency Innovation: The Emerging Tech Fueling Creativity and Connection
The Insights Arena
Join the 4A’s Chick Foxgrover alongside Meta’s Head of Agency, Bianca Bradford, and agency leaders including Luke Hurd, VMLY&R, and Christine Lane, DDB, for a discussion about how agencies are leveraging emerging tech to drive innovation today.

This expert panel will explore how the growth of the creator ecosystem has altered the agency model, how AI is ushering in a new era of creativity and the role of agencies in building an inclusive metaverse.
Bianca Bradford Director, Head of Agency, North America, Meta
Chick Foxgrover EVP Creative Technology & Innovation, 4A's
Christine Lane Head of Innovation & Experience, North America, DDB
Luke Hurd Mixed Reality Experience Designer, Speaker, & Consultant, VMLY&R
Bianca Bradford
Chick Foxgrover
4:45 PM
Shingy Speaks: Conversations for Change
The Amazon Ads Studio
Join David Shing — aka Shingy — as he takes you on a journey through everything you need to know in the world of marketing...delivered with his own special twist. We all know that diversity and inclusion should be one of the world's driving forces now, but what does that mean when it comes to brands?
David Shing Digital Prophet, Shingy
4:50 PM
Advances in AdTech How Iconic Brands Use Technology and Creativity to Drive Growth in Uncertain Times
The Tech Lab, Presented by eBay Ads
Marketers are facing a myriad of unprecedented challenges and opportunities. To win, they must adapt to shifting dynamics and find new ways to create brand love and engagement. The most innovative brands in the world are leveraging advancements in technology and analytics to break through and connect like never before. How are they bringing together science, technology and creative to achieve growth at scale?

In this session, join Alicia Parker, CMO Tishman Speyer, Mike McGarry, the VP of Brand Marketing, Shake Shack, and Kern Schireson, Chairman and CEO, Known, as they explore the power of modern marketing to capitalize on outsized opportunities for growth in a recession.
Alicia Parker Chief Marketing Officer and Managing Director, Tishman Speyer
Kern Schireson CEO, Known
Michael McGarry Vice President of Brand Marketing, Shake Shack
Minda Smiley Reporter, Morning Brew
Alicia Parker
Kern Schireson
4:50 PM
Brands & Marketers Donny Deutsch: Media and Marketing in a Midterm Year
The Creative Showcase, Presented by Audacy
In this conversation, political analyst Donny Deutsch covers our culture’s current relationship with media, the biggest factors at play in the upcoming Midterm elections, how everything in our society has a brand — especially politicians — and discusses which personalities and companies are most effective at marketing to Americans in 2022.
Donny Deutsch Former CEO and Chairman, Deutsch Inc.
Matt Scheckner Chairman, Advertising Week
Donny Deutsch
4:50 PM
In Conversation with Sherri Shepherd
The Great Minds Stage, Presented by Roundel
Daytime Emmy Award-winning talk show host, comedian, actor and best-selling author Sherri Shepherd brings her inimitable, authentic and comedic perspective to daytime with her own nationally-syndicated talk show, SHERRI.
Sherri Shepherd Daytime Talk Show Host, Actor, and Comedian
Elizabeth Wagmeister Chief Correspondent, Variety
Sherri Shepherd
Elizabeth Wagmeister
4:50 PM
Future is Female The Future is Female: Leading by Example
The Boardroom
Join top executives from NBCUniversal for a discussion on the power of leading by example, telling inclusive stories and building fandom across all audiences.
Rashida Jones President, MSNBC, NBCUniversal
Mónica Gil EVP, Chief Administrative & Marketing Officer, NBCUniversal Telemundo Enterprises
Laura Molen President, Advertising Sales & Partnerships, NBCUniversal
Carla Kelly SVP, Client Advocacy, NBCUniversal
Rashida Jones
Mónica Gil
5:00 PM
Amazon Ads Studio Daily Wrap Show
The Amazon Ads Studio
Join our host in the Amazon Ads Studio for a wrap of the day at Advertising Week New York, along with some highlights and entertaining anecdotes.
Dhomonique Murphy Founder & President, The Right Method
5:15 PM
Game Changers The Power of Voice: Social Audio and the Shift Toward Authenticity Online
The Insights Arena
The last era of social media has been defined by warping reality — filtered photos designed to generate 'likes' rather than express one's true self. People are now demanding authenticity from the brands and creators they follow.

Clubhouse pioneered social audio, allowing for deeper connection. Clubhouse's Head of Entertainment Partnerships, Chelsea Macdonald, talks with the iconic Laura Brown, former InStyle EIC, about harnessing the power of conversation to create meaningful, more authentic experiences for your audiences.
Chelsea Macdonald Head of Entertainment Partnerships, Clubhouse
Laura Brown Editor, Host, Creative Consultant
Mohit Arora Speaker, Storyteller, Strategist
Chelsea Macdonald
Laura Brown
5:15 PM
Ideas & Innovation Creating an Unfair Marketing Advantage with AI
The Innovation Factory, Presented by Healthline Media
AI-generated images and texts have taken hold of the public's awareness and imagination, from quirky memes to concerns about deep fakes. But in a recent survey, marketers ranked creative applications like the generation of copy and imagery at the bottom of current and future AI use cases.

In this session, we’ll shed light on how marketers and creatives can use AI today and why the technology is bound to become a seismic creative unlock in the near future.
Jasper Lenz Radeke VP Marketing , Pixis
Jasper Lenz Radeke
5:15 PM
Shopping and Social Commerce Stop, Scroll, Scale: A Fireside Chat with Smartly.io, TikTok and Uber
The Marketplace
In August, TikTok announced the launch of Shopping Ads, and Smartly.io is proud to have launched alongside them as the first-to-market campaign and ads partner. Smartly.io will be joined by TikTok and Uber to walk through the use of TikTok Shopping Ads.

We’ll cover how Shopping Ads will help boost eCommerce during the holiday shopping season, provide examples of how to successfully launch and maintain a campaign, share best practices and look at this real-life use case.
Lyle Underkoffler Chief Marketing Officer, Smartly.io
Sheraz Amin Head of North America Product Strategy & Operations, TikTok
Alyssa Wagner Global Head of Paid Social, Uber
Sarah Ripmaster Chief Sales Officer, Smartly.io
Lyle Underkoffler
Sheraz Amin
5:30 PM
Future is Female Barbie: A Brand That Matters
The Boardroom
Barbie is the top-selling toy of all time. The number one doll property in the world. And a global icon. Barbie is a brand that’s lived at the heart of culture for more than 63 years in a category where the life expectancy of a typical toy is 3-5.

Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel, will chronicle Barbie’s brilliant rise, a nearly devastating stumble and the celebrated comeback that’s casting her legacy forward as a brand that matters and a brand that has never been more relevant. Barbie has critical influence with a massive global platform to model empowerment and inclusion, advocating for the limitless potential in all of us.
Lisa McKnight EVP and Global Head of Barbie & Dolls Portfolio , Mattel, Inc.
Danielle McNally Executive Editor, Marie Claire US
Lisa McKnight
Danielle McNally
5:30 PM
Advances in AdTech Why Action-Based Marketing Needs to Replace People-Based Marketing
The Tech Lab, Presented by eBay Ads
What is action-based marketing? It's the term every marketer needs to know as it will replace people-based marketing. Surfside discovered action-based marketing through its work in the cannabis space — when most usual marketing channels are shut to you, you have to adapt and lean into new ways to reach people.

Join Surfside's Co-Founder/Co-CEO and the Director of Digital Marketing at PharmaCann Inc., one of the nation’s largest privately held, vertically integrated cannabis companies, as they take you through a case study in how this new marketing philosophy can revolutionize any business and help you discover new marketing approaches. Expect to learn everything you need to know for 2023.
Jonathon Lowen Co-Founder/Co-CEO, Surfside
Bryan Benavides Director of Digital Marketing, PharmaCann
Jonathon Lowen
Bryan Benavides
5:30 PM
Brands & Marketers Five Stats and Stories from CMOs That Will Save Your 2023 Budget
The Creative Showcase, Presented by Audacy
You know the brands which cut their marketing spend in a recession lose out the most. But how do you sell that to the finance team intent on taking the red pen to your advertising budget? The secret is a mix of data plus stories that bring it to life.

Nancy Smith President & CEO, Analytic Partners
Nancy Smith
5:30 PM
Brand and Creativity Walk Into a Bar...
The Great Minds Stage, Presented by Roundel
We believe that marketing has the power to shape our culture and the way we think, but our over-reliance on conscious, causal, purely data driven approaches may kill the creativity that got us here in the first place.

Four marketing leaders, with unique journeys, products and audiences come together to define what creativity is to them, what makes us creative, how creativity impacts culture, and the variety of ways available for us to express fully on behalf of our brands without being held to the standards of the past.
Pranav Yadav CEO, Neuro-Insight
Ricardo Marques Vice President, Marketing, Michelob ULTRA
Jay Livingston Chief Marketing Officer, Shake Shack
Pranav Yadav
Ricardo Marques
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