In this session...
Measurement and attribution company 605 and agency Known are leveraging rich data to drive differentiation and build share and long-term profitability for AMC Networks.
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The right partnerships can often lead to greater profitability. Measurement and attribution company 605 and agency Known are leveraging rich data to drive differentiation and build share and long-term profitability for AMC Networks. Executives from the three companies will share an innovative roadmap and discuss how, in an increasingly competitive market for consumer streaming services, the key role agency and data partnerships play in moving beyond data and towards actionable insights and greater revenue.
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What You'll Learn from This Session...
- How to leverage rich data to drive differentiation, build audience share and revenue.
- Moving beyond data and towards actionable insights.
- The roadmap to success through the right agency and data partnerships.
