In this session...
The U.S. market for free ad-supported streaming TV (FAST) is projected to reach $6 billion+ by 2025. Hear Imagine’s Diana Horowitz lay out steps you can take today to speed channel spin up and time to revenue — without sacrificing the premium-quality experience.
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The U.S. market for free ad-supported streaming TV (FAST) is projected to reach more than $6 billion by 2025. Is it possible for media companies to get a piece of this lucrative pie and maintain broadcast-quality ad serving?
In 10 minutes, Imagine Communications’ Diana Horowitz lays out practical steps you can take today to accelerate FAST channel spin up and time to revenue — without sacrificing the premium-quality experience for your viewers or advertisers.
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What You'll Learn from This Session...
- FAST channels and premium quality are not mutually exclusive.
- Linear & digital convergence is key to maximizing FAST channel profit.
- Next-gen ad tech can accelerate time to revenue for emerging services.
