In this session...
In this session, TBWA\Chiat\Day NY's Chief Innovation Officer Rori DuBoff — alongside Google’s Global Head of Creative for Labs Partnerships, Matthieu Lorrain — will explore how new Artificial Intelligence tools are disrupting the creative landscape and creating previously unimaginable possibilities. While sharing examples of works created by people using machine-learning tools such as Midjourney, Dalle2 and other emerging platforms, they'll explore the implications and opportunities of human-machine artistic collaboration.
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The role of humans and machines regarding the future of creativity is a complex and fascinating topic. The strategic, creative and business implications connected to AI-generated art are tremendous and give rise to many questions and opportunities. If a machine helps generate art, is it even considered art? How can it empower creators — by the inputs and concept or outputs and execution? If the future of all art creation is further automated, what are the opportunities for creators?
Informed by NEXT — TBWA’s global innovation practice designed to shape the future of brand experiences — we will go deeper into these emerging technologies to explore how creativity can evolve, adapt and be amplified in ways that enable new forms of brand expression and experiences.
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What You'll Learn from This Session...
- The session will provide a more tangible understanding of the current landscape of AI creativity, with specific references to the tools and creative outputs being generated.
- Attendees will learn about the short- and longer-term opportunities and implications of this developing space for creators, brands and consumers.
- Why it’s important to be aware, experiment with and use new technologies to help create and shape creative product.
