In this session...
As the customer journey becomes shorter, consumers are now just a click away from their favorite products.
In this session, Merkle will help brands understand the most effective ways to identify customers, integrate media and commerce data, improve social commerce merchandising and manage inventory across channels to fully take advantage of this growing revenue stream.
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As the customer journey becomes shorter, consumers are now just a click away from their favorite products. Social commerce is becoming a key channel for engaging and converting customers where they are.
The question isn’t if or why brands should delve into the world of social commerce. The real question to ask is, how do you do so successfully? Not only should your data-driven insights inform how and what you sell on social channels, but social can also help you find and convert new customers while capturing important first-party data.
In this session, Merkle will help brands understand the most effective ways to identify customers, integrate media and commerce data, improve social commerce merchandising and manage inventory across channels to fully take advantage of this growing revenue stream.
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What You'll Learn from This Session...
- Understand the most effective ways to identify customers.
- Integrate media and commerce data.
- Ways to improve social commerce merchandising.
- Manage inventory across channels to fully take advantage of this growing revenue stream.
