In this session...
WSJ launched a new commerce site, Buy Side from WSJ, in June of this year with the commitment to helping readers make smart decisions about how to spend their time and money. Since launch, they have produced over 100 pieces of content and reviewed 500+ products. Learn about their findings and experience from conception to launch, content creation strategies and a new Twitter live shopping experience.
What You'll Learn from This Session...
- Trends and findings from conception to launch of Buy Side from WSJ.
- Buy Side from WSJ commerce and content strategies.
- Successful brand partnership shopping strategies.
