Leslie Yazel

Leslie Yazel is editor and head of content at Buy Side from WSJ. In her decades-long journalism career she has led digital and print products, SEO strategy, the creation of non-fiction books, show homes, video series and philanthropic partnerships. Before launching Buy Side, she ran audience strategy and SEO teams in The Wall Street Journal newsroom, where prior to that she was deputy editor of the Personal Journal lifestyle section. She served as editor in chief of Real Simple magazine, director of editorial content at Cosmopolitan and arts editor at the Washington Post. While living in London and San Francisco, she reported on the tech industry for UK-based trade publications. A graduate of the University of Iowa’s School of Journalism and Mass Communications, she was a Hearst Fellow at the University of North Carolina at Chapel Hill and a Washington Post Media Fellow at Duke University. Follow her on Instagram @leslieyazel and Twitter @lyazel.