In this session...
For years it’s been said that as long as live sports remain on broadcast/cable, the medium will stay relevant to viewers and, in turn, advertisers. But now Big Tech and even smart TVs are making a play into the live sports territory.
Our panel of sports-aligned advertisers and sports media experts will discuss how the shift in who holds the rights to live sports will impact the consumer viewing landscape, what challenges or solutions it offers to advertisers, and the opportunities that lie ahead for both content providers and brands.
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For years it’s been said that as long as live sports remain on broadcast/cable, the medium will stay relevant to viewers and in turn, advertisers. But now Big Tech and even smart TVs are making a play into the live sports territory.
Our panel of sports-aligned advertisers and sports media experts will discuss how the shift in who holds the rights to live sports will impact the consumer viewing landscape, what challenges or solutions it offers to advertisers, and the opportunities that lie ahead for both content providers and brands.
View Less
What You'll Learn from This Session...
- How the shift in where live sports is aired impacts consumers.
- Challenges and solutions for brands to reach consumers.
- Opportunities for both advertisers and content providers.
