In this session...
We believe that marketing has the power to shape our culture and the way we think, but our over-reliance on conscious, causal, purely data driven approaches may kill the creativity that got us here in the first place.
Four marketing leaders, with unique journeys, products and audiences come together to define what creativity is to them, what makes us creative, how creativity impacts culture, and the variety of ways available for us to express fully on behalf of our brands without being held to the standards of the past.
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Come watch some of the most innovative minds in the industry discuss how to harness the power of creativity and stay ahead of the ever-changing creative landscape.
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What You'll Learn from This Session...
- The definition of creativity and what makes us creative.
- The correlation between creativity and culture.
- How to fully harness the power of creativity without being held back by standards of the past.
