In this session...
In an era where it’s increasingly hard to target, consumers are scrutinizing ads, the TV audience is waning, and privacy is adding new layers of complications; OOH is the most efficient way to reach your audience as scale. It works as the glue to reach consumers on their daily journeys and amplifies all other media channels.
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In an era where it’s increasingly hard to target, consumers are scrutinizing ads, the TV audience is waning, and privacy is adding new layers of complications; OOH is the most efficient way to reach your audience as scale. It works as the glue to reach consumers on their daily journeys and amplifies all other media channels.
Moderator: Anna Bager, President & CEO, OAAA
Panelists:
Natrian Maxwell, GM Emerging Channels, The Trade Desk
Ian Dallimore, Vice President of Digital Growth & GM of Programmatic, Lamar
Dave Olesnevich, Head of Product, IBM Watson Advertising
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What You'll Learn from This Session...
- Using OOH to reach your audience at scale
- How brands are effectively using OOH
- How to use OOH in the omnichannel mix
