In this session...
Many marketers who are embracing CTV have yet to discover the power of HH addressable linear to add more targeted reach to advanced TV campaigns. Yahoo is advancing the convergence of linear and digital TV alongside our partners at Matterkind, DISH, DIRECTV and Verizon Fios.
What You'll Learn from This Session...
- Understanding Addressable Linear: Audience based strategies are proliferating in TV. We’ll introduce and explore the growing popularity of Addressable Linear TV to expand targeted reach.
- Combining Addressable Linear with CTV: Both offer targeted TV advertising at scale. How are leading MVPD’s partnering with Yahoo to bring these forms of TV buying together in a smarter way and what are the benefits?
- Where do we go from here? How does the intersection of Addressable Linear, CTV and Digital evolve in the next few years?
