In this session...
Gen Z is the audience every brand wants a relationship with. So how do you grab (and keep) their attention?
Join Laura Connell (Consumer trends manager, GWI) and special guest Heather O’Shea (Global head of ad research & insights, Snap Inc.) for an insightful panel discussion hosted by Carrie Seifer (Chief client officer, GWI), where they’ll share the secrets to engaging this audience.
From social media to the environment, this session will take you on a data-led journey into the minds of this generation.
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Did you know nearly half of Gen Zs say using AR lenses/filters helps them feel more connected to brands?
Taking the ‘mantle’ from millennials, Gen Z is the audience every brand wants a relationship with. They’re tech-savvy shoppers with a lot going on in their lives, and they’re not afraid to be themselves.
So how do you grab (and keep) their attention in a saturated market?
Join Laura Connell (Consumer trends manager, GWI) and special guest Heather O’Shea (Global head of ad research & insights, Snap Inc) for an insightful panel discussion hosted by Carrie Seifer (Chief consumer officer, GWI), where they’ll share the secrets to engaging this audience.
Get to grips with how Gen Zs are using social media, how they really feel about the environment, and what they expect from brands.
This session will take you on a data-led journey into the minds of this generation. Trust us, you don’t want to miss it.
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What You'll Learn from This Session...
- Embrace their diversity.
- Make 'em laugh.
- Be honest and authentic.
