In this session...
In this conversation, VAB President and CEO Sean Cunningham will talk with President, Paramount Advertising John Halley on what's next for TV measurement. They'll discuss the current state and what innovations and opportunities are next as our industry evolves towards a more modern future of TV measurement.
What You'll Learn from This Session...
- You'll get an insider's look at measurement priorities and agenda.
- You'll understand the key "must solve" issues in measurement.
- We'll discuss the measurement roadmap to implementing solutions to those issues.
