In this session...
There’s no doubt that B2B Marketing is driven by utility and function, but by no means does that make it any less creative, exciting or inspiring as its B2C counterpart. Established brands in shopping and social commerce join in a discussion with industry disrupters Cameo and bitewell to share how to harness the hidden opportunity for creativity in B2B social commerce.
What You'll Learn from This Session...
- Key themes and factors for B2B marketers to find inspiration and creativity.
- Parallels in approach across B2B and B2C marketing.
- The oft-overlooked benefits of B2B marketing.
