In this session...
How can brands and content creators authentically tap into artist-driven storytelling to create an impactful partnership?
This discussion will feature AMC Networks’ Content Room and the star and creators, Rhea Seehorn and Hannah Davis, behind the Emmy®-nominated original series “Cooper’s Bar” to discuss the creative development behind the digital series, its impact with audiences, branded partnerships and how it serves as a case study for the kind of story-building truly innovative integrated marketing is all about.
What You'll Learn from This Session...
- Developing authentic brand partnerships in the creation of new IP.
- Leaning into product placement and trusting the creative process.
- Leveraging talent passion-projects to establish a new relationship with an established audience.
