In this session...
Barbie is the top-selling toy of all time. The number one doll property in the world. And a global icon. Barbie is a brand that’s lived at the heart of culture for more than 63 years in a category where the life expectancy of a typical toy is 3-5.
Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel, will chronicle Barbie’s brilliant rise, a nearly devastating stumble and the celebrated comeback that’s casting her legacy forward as a brand that matters and a brand that has never been more relevant. Barbie has critical influence with a massive global platform to model empowerment and inclusion, advocating for the limitless potential in all of us.
