In this session...
In the age of social media, it’s crucial that your global brand’s message thrives between selfies, posts, and stories. Given the explosive growth of user-generated content on social live feeds, marketers want to rest assured that social live feed environments are brand safe and suitable.
Join IAS’s Lisa Utzschneider, TikTok’s Jorge Ruiz and Publicis's Shelby Saville as they discuss building trust and transparency in the live feeds of social platforms and why media quality matters.
What You'll Learn from This Session...
- How can brands break through content saturation to capture attention from their ideal audiences?
- Context and attention metrics.
- How media quality plays a role in capturing attention.
