In this session...
Join us as we sit down for a panel discussion with the experts who are paving the way to a more modern and innovative TV measurement future. We will discuss the challenges our industry is facing in adopting new solutions, the areas of opportunity and offer guidance and actionable takeaways to help you best navigate the complexities of the ever-evolving measurement landscape.
What You'll Learn from This Session...
- You'll get an insider's look at what the future of video measurement will be in both the short- and long-term.
- You'll learn the best practices of evaluating measurement solutions and identify the ones that best meet the needs of your business.
- We'll equip you with the solutions you can apply to more effectively measure your campaigns and enable smarter marketing decision-making.
