In this session...
Hear how advertisers and agencies are finding success by tapping into the fastest-growing entertainment industry: mobile gaming.
Today, 70% of all US digital media time comes from mobile apps, more than any other channel, site or network. In-app mobile game advertising is proving to be a strategic way to drive high levels of engagement with premium audiences.
Join us as we explore how dynamic mobile campaigns reach valuable audiences and are optimized toward highly engaged consumers that drive results.
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Hear how advertisers and agencies are finding success by tapping into the fastest-growing entertainment industry: mobile gaming.
Today, 70% of all US digital media time comes from mobile apps, more than any other channel, site or network, and gaming apps, in particular, are surging in popularity with mobile games now earning more revenue than movie box offices or the music industry. In-app mobile game advertising is proving to be a strategic way to drive high levels of engagement with premium audiences.
Join our session as the panel explores how dynamic mobile campaigns reach valuable audiences and are optimized toward highly engaged consumers that are more likely to make purchases, increase product reach and drive results. And how the gaming audience has evolved in terms of scale, addressability and, more importantly, quality.
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What You'll Learn from This Session...
- In-app mobile game advertising is a strategic way to reach premium audiences.
- Mobile gaming is the fastest growing entertainment industry and presents a huge opportunity for advertisers and agencies alike.
- Dynamic mobile campaigns are optimized toward highly engaged users that drive real business results.
