In this session...
In industries with similar products and offers, it is increasingly difficult for marketers to find new ways to stand out from the competition. How do you capture consumer attention and build brand preference to avoid the sea of sameness?
In this session, hear from women leading the charge within their marketing organizations about how they are differentiating their brands by bringing together data and creative into one process.
What You'll Learn from This Session...
- How to build a brand identity creatively and strategically.
- Understanding unique challenges that women are experiencing in creative campaign development.
- Why now, more than ever, it's critical to learn from women senior leadership.
